Birmingham Digital Marketing Expert Explains How to Measure Marketing Success

How do you know if your marketing efforts are successful? Are you actively tracking metrics and ensuring that your campaigns are working? Today on our newest podcast episode, we are discussing how to track the success of your marketing efforts.

Tracking your marketing campaigns helps ensure your time, talent, and money are being well spent. It also empowers you to get a better idea of where your leads are coming from to help you narrow in on the aspects of your marketing that are the most successful. Before we dive in too deep, let’s start with marketing metrics. Marketing Metrics are measurable actions that users take when interacting with your company, such as link clicks, website visits, and inbound calls.

Depending on the platform you want to track metrics on, there are a huge variety of tools like Google Analytics and Instagram Insights that exist to help you. We break down each area, including social media, website, SEO, and pay-per-click marketing metrics. For each topic, we are providing specific metrics you should know about and tools you can use to track them. This information is practical and easily applicable to help you on your marketing journey.

We are also introducing you to DASH, our unique custom marketing dashboard to help our clients consolidate their metric tracking into one space. It makes tracking your metrics easier than ever and can eliminate the need for you to use multiple platforms or apps. Learn more about DASH and metric tracking by listening to our podcast today.

Google is certainly known for its constant updates; that is nothing new. In a recent announcement, they released information on an update that includes new advertising features. This week on the blog, we have boiled down the new features and are helping you understand how this could be affecting your business.

This particular update is geared toward businesses that use Google Ads. If you are familiar with the platform, two big changes are happening with performance max campaigns and responsive display ads.

For now, we will highlight the overall changes happening with performance max campaigns. Performance Max campaigns bring together Google’s automation technology to help advertisers drive better performance across all Google Ad channels. Google is updating this portion of Google ads to help identify new customers, save time analyzing data, upgrading to performance max campaigns easier. Here is what is changing:

1. Customer acquisition goal type.
2. The customer insights page.
3. A new one-click upgrade tool.

The first two updates are available now, and the new one-click upgrade tool will be debuting in June of this year!

Google ads are a truly powerful tool for small businesses and marketers. The benefits are truly endless! So, if you use or ever plan to use Google Ads, it is crucial that you stay on top of the latest updates so you can utilize them to their full potential. To learn more about these recent updates, head over to the Fusion One Marketing blog for so much more!

Fusion One Marketing is a full-service digital marketing company headquartered in Birmingham, AL. Fusion One specializes in Local SEO, Social Media Marketing, Pay Per Click, and Website Designs. Fusion One Marketing was created in 2011 with its main focus to help small and medium businesses navigate the digital marketing world. Our goal for businesses is simple “More Calls –More Businesses.”

For any questions about this info or our services, please contact us for your Free Digital Consultation.