Outdoor Business Signs are a must for every business. If you want people to find you, you’re going to need a sign that effectively highlights your business. Outdoor business signs do more than just indicate where you are; they also promote your brand and identity. In many cases, the exterior business sign forms the first impression a potential customer will form about your business. Even the condition of your sign can indicate what a customer can expect to find when he walks through the door.
As obvious as it may sound, it is important to have outdoor signs so your customers are able to find you. We do
n’t realize how much we value the outdoor business signs until we are personally trying to locate a store and the sign is nearly impossible to find. It’s not enough to simply have a sign; it is also important to have the sign located in a spot where people can easily read it. We all remember the time we were driving around for what seems like hours trying to find a store, but their sign was either too hard to find or simply non-existent. Often times, if people are stressed by just trying to find the store, they will not enjoy their time in the store. Worst case, they decide to quit looking. With effective signage outside, your customers will easily find your location and be excited to enter through your doors.
Outdoor signs build an image and create an impression of your company before someone even gets out of the car. There are many different looks you can create with a sign that can help build your brand as well as make a good first impression on your customers and potential customers. 
For example, a huge corporation that builds industrial equipment is going to have a much different sign than a local interior design shop. Whatever look you want your business to have, it is important to have a sign that portrays that on the outside.
Outdoor signs are also great advertising for your company. An attractive and attention grabbing sign is the first step to impacting your visibility and increasing sales and awareness to new and potential customers. People will notice your classy, eye-catching sign when they drive by and will be compelled to do one of two things: learn more about you or actually pull over and check it out right then and there. Outdoor signs are not simply for the customers you already have, they help you increase your customer base and are a great way to increase awareness for your company.
Sign maintenance is also an important factor. Many signs, like channel letter signs, are internally lit. If the lighting in one or more of the letters is out, it could be the difference between running a “Fun Home” and a “Funeral Home”. Sign upkeep also shows potential customers what type up business person you are. Are you thorough and organized? Are you lazy and lacking attention to detail? Appearances don’t tell the whole story, but they definitely set the tone.
There are all kinds of different outdoor signs that are uniquely perfect for your company’s location and budget. Spend some time thinking about how you want customers to view your business. Drive by other businesses and see how their sign forms your opinion.
Riverbend Signworks is a family owned sign shop devoted to helping our clients not only advertise, but also make a lasting, positive impression. A company’s goals are our priority and we have the staff and experience to help any size company achieve their goals. Visit our website to see some of the outdoor signs we have completed or give us a call for more information on what sign would be perfect for you.
