Vehicle Graphics are a great, low cost way to advertise your business, event or anything else you want to promote. In this article, we'll explore some of the more notable points regarding vehicle graphics and wraps, answering a few common questions.
Which businesses benefit most from vehicle graphics?
Any business with service trucks, delivery cars or other company vehicles are a great match for vehicle graphics. When your work vehicle is on location, others will notice your signage, generating new leads while you're on a job. A perfect example is a gardening service. Have you ever lived in a neighborhood where the local gardener cuts a neighbor's lawn too? Even something as simple as your phone number and logo will work.
Why are vehicle graphics so inexpensive?
Vehicle graphics are one of the most effective and cost efficient ways to advertise. A recent study of cost per thousand impressions (views by a potential client) gives vehicle graphics a commanding lead over other media, as measured by the CPM. Below are some cost per impression numbers for various forms of advertising.
Truck graphics: $0.48 per impression
Outdoor Signs: $3.56 per impression
Radio spot: $7.75
Newspaper: 9.70
Magazine:
1.46
Television:
3.70
Simply put, more people will see your sign if you make it mobile by placing it on a vehicle.
How long do vehicle graphics last?
Just like with most things, it depends on how long your vehicle graphics will last. There are various materials that you can purchase that will dictate the life of your vehicle graphics. Typically, the long lasting materials cost more. Depending on how long you plan to have your vehicle wrapped, you may want to opt for a less expensive material for vehicle graphics that you'll want to change in just a few months.
If you need vehicle graphics for a work vehicle, or fleet of vehicles, or you need any other type of signage for your business, give us a call!
Written by: Riverbend Signworks - Davenport, IA
