Many companies are jumping on board with a new branding and advertising opportunity - floor graphics. Take, for example, retail stores. When you go into a retail store at the mall you run into floor graphics. Floor graphics are typically used to highlight new products, but can also be used as way-finding signs, to direct customers to different parts of the store. IKEA is an example of a company that uses floor graphics to guide customers through their store. (Although you might argue that their way-finding signs don't really help you find your way. More accurately, they help you get lost in their store so that you explore every crevice - like it or not!)
Floor graphics are easy to install and can be applied to nearly any floor surface: concrete, brick, asphalt, wood, tile, carpet, etc. So why wouldn't you want to take advantage of the opportunity to grab extra traffic? You may have a sign on the outside of your store, but if you're in a high traffic area you might still be missing out. Have you ever noticed how many people look down while walking? A lot. A sign for people looking up, and floor graphics for people looking down, covers both opportunities to advertise to potential customers walking past your store.
If you know someone that needs floor graphics or any other type of sign for their business give us a call!
Written by: Riverbend Signworks - Bettendorf, IA
Signage Product Highlight - Floor Graphics - Quad Cities - Bettendorf, IA
SYNOPSIS: Many companies are jumping on board with a new branding and advertising opportunity - floor graphics. Take, for example, retail stores. When you go into a retail store at the mall you run into floor graphics. Floor graphics are typically used
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Many companies are jumping on board with a new branding and advertising opportunity - floor graphics. Take, for example, retail stores. When you go into a retail store at the mall you run into floor graphics. Floor graphics are typically used to highlight new products, but can also be used as way-finding signs, to direct customers to different parts of the store. IKEA is an example of a company that uses floor graphics to guide customers through their store. (Although you might argue that their way-finding signs don't really help you find your way. More accurately, they help you get lost in their store so that you explore every crevice - like it or not!)
Floor graphics are easy to install and can be applied to nearly any floor surface: concrete, brick, asphalt, wood, tile, carpet, etc. So why wouldn't you want to take advantage of the opportunity to grab extra traffic? You may have a sign on the outside of your store, but if you're in a high traffic area you might still be missing out. Have you ever noticed how many people look down while walking? A lot. A sign for people looking up, and floor graphics for people looking down, covers both opportunities to advertise to potential customers walking past your store.
If you know someone that needs floor graphics or any other type of sign for their business give us a call!
Written by: Riverbend Signworks - Bettendorf, IA
