Stofanak Custom Cabinetry

in Bethlehem, PA is a successful family owned company that has been around for decades:
“Since 1951, our family has hand crafted custom cabinets and millwork for the Lehigh Valley and beyond. Our designers have designed thousands of outstanding kitchens, vanities, libraries, commercial offices and other specialty projects.” www.stofanak.com
Recently, our sign company, Leading Edge Signs & Imaging in Bethlehem had need for a high quality piece of mahogany for a customer’s new lobby sign. We contacted Stofanak and a new business relationship was started. Not only did the mahogany work out beautifully for our customer, but we learned that the Stofanak truck fleet was growing and they were interested in looking to us for help.
Simple vinyl graphics had been used on Stofanak trucks in the past, but Linda Audenreid had a better idea—how about a wrap of their new box truck showcasing the quality and craftsmanship of the Stofanak brand? We met and agreed that this approach could lead to increased interest in their brand, and a dramatic facelift to the fleet.
Linda and her daughter Caryn provided high resolution photos of some of the custom work they have done. We went to work formatting the designs using Adobe Illustrator and our Onyx “Rip” software to provide digitally printed panels for the project.
For this job, we use only the highest quality “Print Wrap” vinyl and overlaminate by Avery. We used our HP L26500 wide format latex printer to print each of the panels, and laminated each printed panel to provide extra protection from the sun and weather. Doing it this way will provide years of successful marketing results for Stofanak, as their truck drives through the Lehigh Valley region on a daily basis!
We installed each panel on the new truck, including both sides and the rear door. We added a panel on the front “attic” section as well, and rounded out the project with cut vinyl lettering on each door of the cab.
Linda and her team have been very pleased with the results. In fact, we just completed the second truck! Every business has competition, and Stofanak Custom Cabinetry is no exception. Looking for every advantage to showcase their fine products and craftsmanship, Linda decided to feature finished and installed products via the only piece of advertising that is “On the road” every day, seen by thousands of consumers. The Stofanak trucks have something the competition doesn’t have—rolling advertising that actually show the product rather than just the company name, phone number, and website.