Many Sign Specials, can be opportunities driven by Seasonal Markets, activities or local special events. With this potential opportunity, can be a narrow window to get on board, or miss the big wave of revenue. No matter if your business is retail, service, recreational or many other markets, there are special events and cycles you need to take advantage of. First step is to identify what you are trying to promote . Is it a product, service or promotional activity? Next , who is your target audience, how will you reach that audience and finally, trigger the implus reaction to buy? Sounded rather simple until you look at all the detial, didn't it? Once the ground work is in place, not you can finally determine what type of signage will best fit your application? Generally this will be a short term program, so banners, posters and A-frames are first choices. But there are many other options, including sidewalk graphics offering a real eye-catching surprise.  Last point to remember? Never start your special and promotional signage, more than three weeks before the starting date.  FACT: Short term signage tends to blend into the background, after three weeks.