CUSTOMER SERVICE / CUSTOMER LOYALTY | Got Spirit?

Do your customers have spirit?  I was at a great fundraiser yesterday for Las Trampas Inc. in Lafayette CA.  It was a football themed event, playing up the rivalry between the greatest university in the world, Cal and another little school in Palo Alto, whose name I can’t seem to recall.  The event raised a lot of money, and it was a lot of fun, too! (Thanks to our host, Eric Rudney!)

What impressed me the most was all of us in our school attire!  The oldest person was a Cal graduate from the 40’s – and when coach Joe Kapp got up to speak we were all back in college again!  Would your customers buy clothes with your logo on it?  Would they pay a premium for it?  Think about ways you can inspire this type of loyalty and you may open up a whole new revenue stream!

Be sure to stop by our other web sites for additional information and ideas about building customer loyalty:

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