CUSTOMER SERVICE / CUSTOMER LOYALTY | Do you make your customers feel less welcome than an undocumented worker in Arizona?

Arizona’s new law focusing on undocumented or “illegal aliens” scares me to death.  Not because I don’t acknowledge the problem with undocumented workers, or that I don’t trust “Sheriff Joe’s” deputies to use their best judgment.  It just doesn’t settle well with me to have to carry my birth certificate or passport to prove I’m an American citizen when I walk down the street.

The answer is not to exclude individuals, but rather find a way to include them into our great nation.  I heard of a store focusing on “teens” that now offers an “ambassador” to adults who may be shopping and uncomfortable about making a gift selection.  I wish they did this wen my daughter was growing up!

The fact is in our day-today business lives, we should try to include as many people as possible.  Everybody’s money spends as good as can be.  How much are you missing out?

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