CUSTOMER LOYALTY | Building Loyalty With Social Media

We’re received a number of challenges to my assertation that higher customer loyalty is as easy as getting a Facebook login.  Well, it’s not.

Exceptional customer loyalty is not a passive sport.  By showing up on the set, Sondra Bullock didn’t win an Oscar.  Shaun White didn’t get his gold medals by purchasing a snow board and an iPod.

You have to actively pursue customer loyalty in each and every action you take.  You have to consider every nuance of your customers’ experience.  What’s more, you need to train your entire team to understand and articulate this vision.

Be sure to stop by our other web sites for additional information and ideas about building customer loyalty:

The Service Quality Department
ServiceQuality.US
ServiceQuality.CA
ServiceQuality.co.UK
ServiceQuality.CN
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