example photo of a car graphic
Vehicle wrap advertising is one of the best ways to attract business and solidify your reputation in the community. Just as residents in a city like Richmond or the surrounding area can quickly and easily identify a building from its logo and design, a vehicle with custom graphics and a nice looking logo will have the same impact. You are able to literally reach thousands of key impressions each day, leading to valuable and priceless word-of-mouth campaigns. Just like in social media, where you are trying to build loyalty and brand advocates, vehicle wraps can also generate social buzz and create an atmosphere of discussion around your company. That is what brands do. They have a narrative. What better way to capture thousands of people’s attention with your story than vehicle graphics?
A vehicle wrap is only a one-time upfront investment versus ad subscriptions that have repeated costs. Take a good look at how the image in this example stands out and just imagine how many people are going to look at that image in the public. It generates interest automatically. When someone sees it and they know of someone looking for a service that matches, they might mention you.
Fairs, festivals, parades and other events
One great way to have an impact in a community is to have your company vehicle or equipment, wrapped in your logo and custom graphic design elements, drive up the street at a community parade where everyone will see your custom image. This tactic has been used countless times, but not just for parades. Fairs, festivals and other community events are great places to advertise your business using your custom wrapped vehicle that displays your logo and business information on it.
On the job site or on deliveries
Another great avenue for expanding your brand or business message is on the job site. Custom graphics can be applied to many kinds of vehicles like cars, trucks, vans and large transportation vehicles. A construction company, for example, has the opportunity to market their services or draw attention to their company just by parking their company vehicles at the work site. As people walk or drive by, they will notice the name of the company from the custom graphics installed. The same is true for delivery drivers out there unloading products or packages.
Any public space will do
It really doesn’t matter where your company vehicle goes. If it has vehicle wrap installed then people are going to take notice of it. This goes for any public street, road, highway, freeway, bridge or other area where motor vehicles are allowed to pass. Even when drivers are parked somewhere having their lunch, people are going to notice those graphics, the logo, artwork and other custom elements such as the business information such as phone number, location, services/products, etc.
Get your graphics
We are a full service facility that specializes in providing signs and graphics for local businesses, including those that need them for their company vehicles or large equipment. Call us to learn more about graphics installation.
-Written by Brilliant Signs and Graphics
