Located on 1 to 13 Granite Drive, the Brookfield Heights neighborhood is an upscale subdivision that features generous single-family lots, which allow access to a private beach. A mature greenbelt surrounds the area. The agents in charge of marketing these properties are with the Scalzo Group. Situated at 2 Stony Hill Road, these professionals recently re-branded and required updated signage. This is when our experts at Unlimited Signs, Designs & Graphics got the call for help.
We met with the agent and discussed the replacement of the post and panel sign that currently encourages consumers interested in a Brookfield Heights parcel to contact the Scalzo Group. This product is a four-foot by six-foot sign that we refaced. Our technicians manufactured the new panel with the display of the new logo and lettering combination. It effectively markets the subdivision with the lot map showing underneath the Brookfield Heights name and tagline. Reminding consumers that lots as well as home packages are available, the phone number makes it easy for the buyer to contact the agent.
Re-branding and Updated Signage Needs go Hand in Hand
It is a common mistake for a business to re-brand and then forget to update some of its signage components. Whether they are commercial property signs for Brookfield, CT, or lobby signs, point of purchase markers or even vehicle wraps for businesses in surrounding areas, a new brand look calls for an upgrade to any existing signage you currently have. There are three reasons for ensuring a seamless transition from old to updated signage solutions.
- Enhance brand awareness. At the root of any re-branding effort is the need to stay relevant for a new generation of consumers. It is not enough to change your logo and stationery; consumers most likely interact more through your signage with your business than through written communication.
- Support name recognition. When you update your signage inside your office, on the exterior of the building and anywhere else that your markers display, you help consumers to remember your name and link it to your new look.
- Display professionalism. If some of your signage changes but other markers do not, the totality of the display gives off an unprofessional impression. Display your professionalism by changing all needed signage components.
Budget-Friendly Signage Changes
You do not have to completely switch out all of your signs to support your re-branding. In many cases, it is sufficient to reface the existing product. For example, a post and panel marker with an intact panel may only need a new vinyl overlay that shows off the updated information. Of course, if the panel is no longer as attractive as you would like it to be, a replacement may be a better option. The same is true for box cabinets and similar products.
When you are ready to order your commercial property signs in Brookfield, CT, or have a need for any other type of signage product, contact our graphic artists. We gladly help you with signage re-facing, refurbishing or complete replacements. Call us today to get started.
