Colors make a huge yet subtle impact on us, even when used for business signs.
In fact, businesses have to pick the colors for their logo, brand and branding material carefully because of the emotional response it can produce. Due to this factor, you need to make sure that if you’re getting business signs made, you pick the right colors.
Just picking random colors might end up doing more harm than good. To help you out, the following is a brief look at various colors and what they mean.
Commonly considered a masculine color, blue communicates tranquility, stability, and authority. For consumers, there are qualities that induce trust in a brand or a product. It’s perfect for banks, accounting firms, and even yoga and wellness centers. Other emotions that blue evokes include:
Yellow is a vibrant color that not only catches the eye but also receives a very positive response from consumers. It stimulates energy and boosts happiness. This color is best for use by design studios and marketing agencies. Other associations of this color are:
Largely associated with passion and rage, red is a color that is attention-grabbing. It’s used by restaurants and food services because it also boosts metabolism and increases the appetite of a person. Red is commonly associated with the following:
- High Energy
Since it is such a calming color, green is widely associated with healthy and organic stuff. It is widely used by organic stores, brands and even spas to promote a sense of well-being. However, this color is best used by a mature and professional brand. Green also invokes the following emotions:
- Good luck
Regal and royal, purple radiates confidence which is very attractive. The color has high appeal and we commonly see it with futuristic or tech brands. These ensure that your brand will definitely stand apart. Other associations made with the color purple include:
Combining the warmth of the color red and the energy of the color yellow, orange is a color that is widely used by fitness brands and companies. The color is warm and makes products look approachable and cute. The following are some more feelings associated with orange:
- Seasonal Change – Autumn to Winter
This color is truly a universally loved one, based on the shade used. Certain pink shades are off-putting for men who believe this color is a feminine one. However, the right hue makes your fun, romantic and delicate. It’s largely used by bakeries and personal hygiene brands. Other associations with pink are:
Colors make a huge difference in conveying your message through your branding. Picking the right color can make your brand more relatable to your target audience. That’s why choosing the right color is important.