Can signage help you reach potential customers?

In this difficult economy we are all trying to come up with low cost, effective ways to reach new customers.  As marketing continues to change, there are a few things that remain constant.  In the words of guerrilla marketing expert Jay Levinson:

Commitment – “A mediocre marketing program with commitment will always prove more profitable than a brilliant marketing program without commitment.” 

What he is saying is that you need to keep that top of the mind awareness and be patient!  The first time a person sees your sign or promo they don’t see it.  The second time s/he doesn’t notice it, the third time s/he is conscience of its existence.  It takes at least twenty times for the person to make a decision to buy. 

Investment -”Marketing is not an expense, but an investment – the best investment available in business if you do it right.”

One thing about signage, it costs about 10% that of broad-based media such as TV, newspapers, radio and yellow pages.  Also other media stops as soon as you quit paying for it.  Remember the patience/commitment factor!  Signage is your silent salesperson.