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March 07, 2016

Commercial Leasing Signage for Property Management in Chicago Area

Posted in: Industry News

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The Sign Authority, Inc. recently fabricated and installed new leasing signs for Arcore property management company in the Chicago area. Our client partnered with another management company so they needed their company information updated on the signs. A site survey was conducted in 5 shopping centers to determine how many signs were needed.

Every property is different, so installation and size requirements vary considerably for commercial properties. The Sign Authority will conduct on-site evaluations before recommending a custom and cost-effective signage solution. Commercial property For Sale and For Lease signs need to be long lasting and have visual impact for the duration of the deal. The Sign Authority manufactures and installs high-quality signage solutions that will impress your clients, generate more expressions of interest and promote your agency as the elite commercial real estate provider in your market.

Retail leasing signs for property management companies perform many functions of outdoor advertising media. Outdoor advertising signs are typically placed around the marketplace on the shopping center property in an attempt to generate high reach and frequency. Reach refers to the number of people in the target audience exposed to the message at least once. Frequency is defined as the average number of times a member of the target audience is exposed to the message. The cost per thousand exposures is simply a matter of dividing the total cost of the message by the number of members of the target audience who were reached by the message and then multiplying the resulting number by 1000. Why would you want to making this caluculation? You might think this is a waste of time, but when considering investing in high quality signage for your property the return on investment is important to understand.

Looking for leasing signage? The Sign Authority can help with the site survey, design and installation of your signs. Check out our website at www.thesignauthority.com or five us a call at 630-462-9850 for a free consultation.

 


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