If you’re thinking about hiring an SEO company, you may be wondering how to find a reputable one. The answer is not as straightforward as it sounds. There are many factors that need to be considered before selecting the right company for your business. With so much at stake, it’s important to do your research and make sure all bases are covered with potential candidates before signing any contracts. Fortunately, I’ve done the work for you! This blog post will provide helpful insights into what you should look for when choosing an SEO service provider and some common pitfalls of working with unqualified firms.
What You Should Look For When Choosing A Service Provider
Some common pitfalls of working with unqualified firms:
- They may not have the experience needed to promote your website or blog. They could be better at other forms of marketing, such as social media management for instance.
- You get what you pay for! If a company is too expensive they might just be using inflated prices to give off an air of legitimacy and/or expertise that they really don’t possess.
- If they’re promising results in less than 30 days (sometimes even on day one) this could mean their services are spammy. Unsolicited email campaigns can lead to blacklists and reviews from customers who feel harassed by these emails which will ultimately hurt your business’s reputation rather than help it grow.
- They may not have a written contract to sign. This way they can get away with less service by claiming that terms weren’t agreed upon in the first place. Make sure you read any paperwork before signing it!
Factors to consider in hiring an SEO company:
How long have they been in business?
One of the most important things to look for is a company’s experience level. Younger companies may be more affordable, but there are many pitfalls that inexperienced firms might fall into such as spammy practices or lack of customer service on top of poor performance and results. Older companies with a proven track record can provide better value for your money because you know what you’re getting.
What services do they offer?
This will help determine if this SEO firm has any expertise in content marketing, link building tactics, social media management, etc which could save you time by not having to outsource these other tasks separately from an agency that provides them all under one roof.
Do their prices seem reasonable?
SEO is an expensive service, but there are many firms that charge more than they’re worth. It’s important to find a happy medium between price and quality without going too low or else you’ll end up with something subpar.
Do you want long term optimization services for your company?
Some companies offer the option of monthly packages which can be cost effective if you have a small budget and don’t need any major overhauls done on your site. This way you won’t overspend just because it was time for another update when in reality all you needed was minor tweaks like adding new content pages to keep customers coming back again and again!
What payment options do they offer?
Payment terms will depend on how long the contract will last and what services are being offered. It’s important to consider how much cash you have on hand because it’s better not to get saddled with a monthly payment obligation if your business is slow for that time of year or doesn’t generate as many leads as you thought it would.
Do they offer personalized quotes?
What does their portfolio say about them?
You may want to research some customer reviews online, but make sure they’re coming from legitimate websites like Yelp! If someone makes up an account just so they can post negative feedback without any context then this person might be able to write anything about this company under anonymity which won’t tell you anything at all. Find out more by contacting these previous customers directly.
If you’re looking for an SEO company, there are a lot of things to consider. We’ve outlined the most important ones below so that you can make an informed decision about which one is right for your business and budget. Contact us now if this sounds like something you need help with!
Are You Looking for A Managed SEO Service You Can Trust?
Magnified Media is a Managed SEO Service, website designer and digital marketing agency specializing in helping their clients dominate local and national search results. We help businesses and companies throughout the San Francisco Bay Area and beyond stand out so they can be of service to even more clients and customers. Headquartered in Walnut Creek, California, we are their trusted SEO solution, focused on doing three things: getting them more online reviews, getting their website seen at the top of Google results, and creating content for their social media platforms. Want to learn more? Check out our weekly podcast, Local SEO in 10, for tons of tips on how you can supercharge your Google presence so the phones keep ringing!