Web Design News

Walnut Creek, CA

Web Design News

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Walnut Creek, CA

by: Adam Duran

MAGNIFIED MEDIA

(925) 240-3418

Walnut Creek, California | How Can Featured Snippets Help Your Business? – Walnu…

The featured snippets on Google are actually on the results of the search. What are they? It is a format that will have the best, most reliable, easy to digest search term information right on the Google page, right in the results. So you don’t have to click through, go through to that page from where it comes and actually go through all that stuff. Google extracts the information about the query from what Google feels are highly authoritative websites.

So how we can leverage this is actually pretty cool for local businesses. And instead of being the number one result, if you want to be on one page, Google will reward you a number of times. If you’ve done everything right with a featured snippet, and what’s going to do is give you two results on that page, one on Google, and make your list look different. And every time something looks different, it means more attention and more attention means more clicks, more clicks, more business. So that’s exactly what we’re all trying to do. The ultimate goal here is, basically, to get more eyeballs on your business and then grow it through the internet.

So if you type in, how to change your oil, you ‘re going to see a featured snippet coming up, and it’s going to say, it’s going to repeat that question. There are basically three kinds of results in these snippets. There is a paragraph, the result, the result of the list, and the result of the table. So each of them adds benefits. I personally like the results of the list, because it’s all bullet or bullet numb, like numbered ones, that they’re much more accessible. It’s all about keeping you up with Google. So it’s the rise of a no click search that’s what ‘s turned out to be in our industry. So Google giving tons of information, useful information means that people are not actually going to click on the website that your farm produces that information.

You also want to remember that there should be an image on your page for whatever page you ‘re doing in WordPress, it’s called a featured image. That image will be shown a lot of times in that snippet. So you want each page to have a unique image. So it’s not the same thing, and it’s definitely not your business logo, because Google won’t put that up there. That’s actually going to hurt your featured snippet. So stay away from your logo, get a great picture up there. And you’re going to be rewarded with featured snippets. And they’re pretty cool. So there’s, there’s, there’s, there’s no brainer trying to get some of them.

For more information check out our podcast here!


 

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Magnified Media is a website designer and digital marketing agency specializing in helping their client dominate local search results.  They help businesses and small companies throughout the San Francisco Bay Area and beyond stand out, so they can be of service to even more clients and customers.  Headquartered in Walnut Creek, California, we are their trusted SEO solution, focused on doing three things: getting them more online reviews, getting their website seen in the Google 3 Pack, and creating content for their social media platforms.  Want to learn more? Check out our weekly podcast, Local SEO in 10, for tons of tips on how you can supercharge your Google presence so the phones keep ringing!

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“Best Web Designer in Walnut Creek, CA”

Top Rated Local Website Design Company / Business / Firm

Contra Costa County: Walnut Creek, Walnut Creek, Danville, San Ramon, Lafayette, CA

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Recent

What is Nextdoor? Nextdoor is a social network for your community to address local problems, suggest local companies and report missing pets or suspicions. Nextdoor…
The featured snippets on Google are actually on the results of the search. What are they? It is a format that will have the best, most reliable, easy to digest searc…
Prominence refers to the established nature of a company. Some locations in the offline world are more popular, and search results seek to reflect it on the local ra…
The distance is the physical space between the search results and the search site. If a user doesn't specify a search location, Google can measure the distance on th…
Nobody expected the way the corporate world would change. Along with new business methods, the marketing of an organization to potential clients has changed dramatic…

“Best Web Designer in Walnut Creek, CA”

Top Rated Local Website Design Company / Business / Firm

Contra Costa County: Walnut Creek, Walnut Creek, Danville, San Ramon, Lafayette, CA

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BIO: We help your business thrive by: getting you more online reviews, getting your website seen and, creating engaging content for your customers on social media. Learn more on our website or message us now!