Web Design News

Walnut Creek, CA

Web Design News

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Walnut Creek, CA

by: Adam Duran

MAGNIFIED MEDIA

(925) 240-3418

Walnut Creek, California | How Does Google Determine Local Rank? (Distance) – Wa…

The distance is the physical space between the search results and the search site. If a user doesn’t specify a search location, Google can measure the distance on the basis of the location of the user.

So say you ‘re searching across the street using your phone and you’re looking for a bank to do business with, Google will give you that result. You don’t need to do “bank close me”. You can do “bank” only. Probably, that first result will be Google’s three pack that bank is closest to you. So that’s called proximity to the user. It’s the distance from where you’re searching from. And the reason they are doing so is that they want to show you the most important, meaningful results. And all of Google’s aim is to get you to stay on Google. So keeping you there with the most meaningful results does that, keeping you on Google and letting them constantly hit you with ads. So, they want that feature to be made. That’s why Google started asking for your location a long time ago because they would like to offer the ideas. They want the most meaningful results they can give you.

So how can you capitalize on that knowledge now, as a local business owner? So what we’re saying to do, and that’s on your website, you’ll be using your location. First of all, if your location is nearest to the downtown area, that’s great. That’s one great advantage. The next thing we want you to do on your website is to start writing articles about any local landmark that you are in and want to serve in that city. So if you have multiple locations, one thing we’ve talked about is to make sure every location is connected to their proper Google My Business list. So you don’t just want to have my business listing on every Google connected to your homepage. Then from there you want a location specific page.

Another thing you might be considering is joining that local chamber of commerce. You love the chamber of commerce for the link. This link from the website of that chamber of commerce shows you are important locally. So it may be a hassle, but if you have a large service area joining each of those chambers and getting a link directly to your location page for that city could be something you should consider. And, basically, a lot of chambers of commerce never take that link down. And if you joined in for a year, you could be there forever. I’m sure chamber by chamber is different.

For more information check out our podcast here!


 

Are You Looking for A Digital Marketing Agency You Can Trust?

Magnified Media is a website designer and digital marketing agency specializing in helping their client dominate local search results.  They help businesses and small companies throughout the San Francisco Bay Area and beyond stand out, so they can be of service to even more clients and customers.  Headquartered in Walnut Creek, California, we are their trusted SEO solution, focused on doing three things: getting them more online reviews, getting their website seen in the Google 3 Pack, and creating content for their social media platforms.  Want to learn more? Check out our weekly podcast, Local SEO in 10, for tons of tips on how you can supercharge your Google presence so the phones keep ringing!

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“Best Web Designer in Walnut Creek, CA”

Top Rated Local Website Design Company / Business / Firm

Contra Costa County: Walnut Creek, Walnut Creek, Danville, San Ramon, Lafayette, CA

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Recent

What is Nextdoor? Nextdoor is a social network for your community to address local problems, suggest local companies and report missing pets or suspicions. Nextdoor…
The featured snippets on Google are actually on the results of the search. What are they? It is a format that will have the best, most reliable, easy to digest searc…
Prominence refers to the established nature of a company. Some locations in the offline world are more popular, and search results seek to reflect it on the local ra…
The distance is the physical space between the search results and the search site. If a user doesn't specify a search location, Google can measure the distance on th…
Nobody expected the way the corporate world would change. Along with new business methods, the marketing of an organization to potential clients has changed dramatic…

“Best Web Designer in Walnut Creek, CA”

Top Rated Local Website Design Company / Business / Firm

Contra Costa County: Walnut Creek, Walnut Creek, Danville, San Ramon, Lafayette, CA

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BIO: We help your business thrive by: getting you more online reviews, getting your website seen and, creating engaging content for your customers on social media. Learn more on our website or message us now!