Don’t let poor quality signage make you look cheap!

Comparing prices on cars is easy.  When you call one Honda dealer and ask for a price on a particular vehicle you know that you are comparing apples and apples.  Unfortunately, comparing vehicle signage isn’t so easy.  Our supplier price lists have thousands of items and for any particular use there are dozens of different materials that could be used.

Some materials cost more than others and there are ways to cut corners on installations as well.  I have written a lot on the importance of quality but I have to admit their are times when it feels like it’s falling on deaf ears.

For some, I’m sure this seems like a justification for not always having the lowest price but nothing could be further from the truth.  We are proud of our work and want to make sure our clients get the right solution even if that means losing a few projects.

Signs are a visual industry and one of our challenges is trying to help clients understand what can happen when they don’t get the right solution.

No one consciously chooses a product that will reflect poorly on their business.  Most often it is simply that they don’t understand the implications of cutting corners.  I ran across a great blog article by a sign company in the Los Angeles area that has pictures that illustrate what can go wrong.  Check it out!

http://www.imaginationworks.org/who-we-are/quality-printing.html

Impact! Sign and Graphics is a full service sign company serving Vancouver and the lower mainland.  We specialize in wide format printing including vehicle and window graphics as well as development and other exterior signs.