Why vehicle wraps may cost less than you think

If you don’t have the advertising budget of Apple, Ford or Shell you can still learn from how they promote their businesses.

Ok, TV is going to be too expensive and frankly a very inefficient form of advertising for for most companies and radio only works for a few larger retail or service businesses.

Have you ever wondered why national brands spend so much money on vehicle graphic?

Sure, they have huge marketing budgets but they also know from years of experience (and millions of dollars of research) that vehicle signage is  the MOST COST EFFECTIVE form of advertising.

If your business has one truck or a fleet vehicles whether it is cars, trucks or trailers, multiply the number vehicles by the roughly 13 million impressions each vehicle makes during the course of a year. Your vans could be getting up to  65 million impressions for your business.  It may seem impossible but the data is based on extensive research. Talk about a branding opportunity.

A cost of about $0.35 per 1000 impressions no other form of advertising offers more value. (see below).

Vehicle wrap advertising

If you are like many business owners, you may be saying it looks great but it’s just too expensive.  Really?  What if you had to pay for the next 5 years of newspaper advertising in advance?  You’d probably think autowraps were a better bet.

Remember that a good wrap should last 4-5 years if not longer. That means a total outlay of just $500 – $700 per year depending on your vehicle.  And you may even be able to get it financed.

I’m not saying that other forms of advertising don’t have value.  They all have their place in a marketing plan. What I’m trying to get across is that   vehicle wraps are within reach of all but the smallest budgets and are an excellent way to build your brand.

Impact! Sign and Graphics is a full service signage company serving Vancouver and the lower mainland.  We specialize in wide format printing including vehicle and window graphics as well as development and other exterior signs

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