Signage Education – QR Codes

 This is a QR Code

Many people have heard this term “QR Code” at some point. Others might have seen them in public places. Either way, these funky little codes leave most wondering “Uh, what is that?”

            First off, QR stands for Quick Response and it works much like a barcode in any supermarket. With the capabilities of today’s smart phones, QR codes can be scanned using a downloadable application; a QR-reader. Once scanned, the code immediately takes the user to a specified website.

What many people fail to see are the array of beneficial opportunities the QR code provides for business. If used correctly the codes can enable potential customers to learn more about your product/service and ultimately generate more interest. By adding QR codes to advertising and branding, a business’s prospects can scan the code at immediate point of interest and be taken to a business’s web page or perhaps to a website that offers promotional info.  Overall these strange little squares make for a great marketing tool.