Signage Education – Lobby Signs that Stand Out (Stand Off)

We have all been in the lobby of an office and noticed a sign with the name of the company on the wall.  Sometimes the sign only deserves a quick glance and looks like many others you have seen.  On occassion, you will see a sign that is more memorable.  Was it the finish of wood or metal that caught your eye?  Why did that sign stand out?  Perhaps it is actually the mounting method of the sign – that made you look!  Not all flush mounted signs attract the attention as one which stands off the wall.  For example, many signs are made from a solid acrylic or metal. To make the sign unique, a spacer is placed behind the letter, sometimes only 1/2″ inch to cast a shadow.  Depeding on the lighting of the room, the sunshine from a nearby window or door, the sign changes appearance.  If you wait in the doctors office too long,  hour to hour!