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April 07, 2021

Chantilly, VA – Benefits of Custom Monument Signs | Best Sign Company Advice

Posted in: Industry News

Did you know that having custom monument signs can increase your sales and allow you to improve your ROI? There are many benefits you can expect when you invest in signs from an expert company.

Is your business easy to spot? Step outside and have a look.

Hundreds of businesses in the United States lose out on customers and thus have lower revenue because customers can find their shop. The best way to rectify this is by investing in monument signs. They are cost-effective, highly versatile and can be used in many different ways to advertise your business to the masses. Moreover, this unique form of signage stands out among the usual flyers and banners, giving your business that ‘something extra’ to draw customers in.

What are Custom Monument Signs?

Custom monument signs are free-standing signs that are situated on ground-level. They have a low profile on the ground and do wonders to increase the footfall reaching your business. There are various designs and styling options you can choose from to ensure your monument signs truly represent your brand image. Moreover, you can have them created for multi-purpose use due to their versatility. Your custom monument signs can draw customers in on the streets or even stand out in a tradeshow.

Monument signs will help your business stand out and be more identifiable among competitors. They are usually placed near the entrances, so they also offer your customers a nice welcome.

Benefits of Custom Monument Signs

Here are some more benefits that you can enjoy when you invest in custom monument signs from the best sign company.

Increased Visibility

Since monument signs are located at eye level, motorists and pedestrians are more likely to pay attention to them. This significantly increases visibility for your business and ensures more success. Most shoppers enter businesses based on the kind of outdoor signs they have, and your monument signs will definitely help your store outshine.

On-location marketing using outdoor signage like monument signs is a great way to connect with people and invite them inside. You can even customize your monument signs using gorgeous lettering and a quirky message to spark interest.

Enhances Your Building’s Look

The best part about monument signs is that they are highly customizable. You can use them to advertise your business while also improving the aesthetics of your premises. For example, if you have brick walls, opt for a concrete or brick stone monument sign to complement your business exteriors. Here are some of the materials that you can pick from;

  • Brick
  • Stone
  • Marble
  • Metal

Increases Traffic for Improved Sales

As more people enter your business premises, the chances of a successful action automatically increase. This action can be anything from learning about your product and services for future use, signing up for your email newsletter or even making a purchase. Therefore, you can expect increased profits after investing in a custom monument sign.

Ready to draw more customers into your shop using custom monument signs? Reach out to our experts!


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