Sterling, VA – 4 Benefits of Sidewalk Signs for Businesses | Sign Company News 

Want to use the sidewalk for promotional purposes? Here are the benefits of sidewalk signs.

Sidewalk signs are extremely beneficial for small businesses that are looking for ways to promote their products and services. Sidewalk signs right outside your property attract impulsive buyers and compel them to walk right in. A sidewalk sign that is prominent to passersby serves as a cost-effective promotional tool, regardless of how big or small your business is. In this article, let’s discover the benefits of sidewalk signs for your business.

They Grab Attention 

Just take a look around and you will find out that businesses using sidewalk signs have a higher likelihood of increasing their sales and profitability. Your job is to let the people know what they will find if they walk into your store. To make a nice first impression, try to keep your signs as simple and straightforward as possible. To enhance the readability of your signs, allow some blank space to surround the text. To make your sign even more prominent, add a border around the text.

They Are Versatile  

If your sign has a changeable letter option, you can easily change your sign’s message whenever you want to. Sidewalk signs also come in multiple designs for you to experiment with. If the current sidewalk sign seems futile, you can always switch to poster frames and market boards. Whether you want to educate people about your new offer or want them to know about your upcoming sale, sidewalk signs can help you convey your message in the most creative way possible. Furthermore, some sidewalk signs are dual-sided, which increases the amount of exposure they receive.

They Are Portable and Convenient 

Sidewalk signs are made up of sturdy and durable materials; thus, they can withstand weather changes. One of the best materials for your sidewalk signs is fade-resistant plastic. Some signs are also designed in a way that you can add sand and water at the base so that they can sustain heavy winds.

Besides regular cleaning, sidewalk signs do not require much maintenance. Furthermore, they are easy to move around and can be folded and stored when not in use. Some of these signs come with a handle on top, which makes it easy for you to move them from place to place.

Cheap Advertising 

As discussed above, a sidewalk sign lets people know about your business and urges them to walk in. A standard sidewalk sign costs as low as $100 which is a one-time cost. As long as it is there, it continues to provide effective commercial advertising. To make the most out of your sidewalk sign, try to keep them as simple as possible. Pay close attention to the font style and size as well as the color contrast between the text and its background. Furthermore, make sure not to clutter your sign with too many images and words.

These were some of the many benefits of investing in sidewalk signs. Before you order these signs for your business, you need to find a professional sign company in Sterling, VA. Also, take into consideration your promotional needs, your targeted audience, as well as your budget.

For the best sidewalk signs in Sterling, VA, visit our website today.