East Windsor, CT – Company Rebranding Options Done Right | Sign Company News
Posted in: Client Examples
As companies grow over time there can be changes to how a company is structured. Sometimes the focus of the company can change, other times they acquire other companies and the assets for the old company need to be changed to match. There are many different reasons why a company could need to re-brand parts or all of their company to ensure the brand best represents the company.
This is something that McLaughlin Furnace Group in East Windsor, CT needed to address. McLaughlin Furnace Group was founded in 2007 and quickly became and industry leader in the heat treat industry. In 2017 McLaughlin purchased Vesco, a vacuum service company based in East Windsor, CT, that opened in 1983. McLaughlin decided that it was time to change the Vesco brand to match the McLaughlin. They needed to have the graphics on their service vans replaced.
A Quick Fix for Transitioning Companies
During the transition that occurs when one company purchases another it is not uncommon for the purchased company to maintain its separate identity. Rushing the re-branding process can ultimately lead to overlooked details regarding the best way to represent the company. Sometimes the best plan of action is leave the existing brand in place while the companies merge.
The first step for McLaughlin Furnace group was to identify new ownership. This is easy to establish with the statement “A Division of McLaughlin Services LLC” which they initially displayed on their service vans. This was a simple solution to hold over until it was time to make the complete transition to the McLaughlin Furnace Group name.
Time For A New Look
Whether your company is re-branding or establishing their company brand it is important to keep a consistent look. Brand Identity is firmly established by persistently expressing the same image and information. It is important to distinguish your company with a uniform look for you vehicle fleet.
McLaughlin Furnace Group reached out to us with the right intentions regarding their fleet branding. We collaborated with McLaughlin on the best solution to fit their needs and provide consistency throughout their fleet. The updated Vesco service vans matched the McLaughlin perfectly. As part of the project we also added graphics to their recently purchased flatbed truck that complemented the established brand.
Sign Solutions to Fit Your Needs
G-Force Signs and Graphics in South Windsor, CT can assist with all of your branding signage and marketing needs. Get your business noticed with attention grabbing signs and thought-provoking graphics, regardless of your location. We can also help with all levels of signage needs such as: outdoor signs, indoor signs, banners, vehicle graphics, window graphics and more.
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Give us a call today and let G-Force Signs and Graphics in South Windsor, CT find a creative solution for company’s signage needs today!
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