Signage FAQs | Why are vehicle wraps so expensive?

Although the price of vehicle wraps has come down significantly in the last few years, it is still a significant investment for the small business owner. On the other hand, over a three year period a vehicle wrap provides the lowest cost per customer impression of all major categories of advertising.  Solutions are also available for customers on limited budgets with partial wraps and mixing cut vinyl with digital print graphics.

 

Key factors driving the cost of a vehicle wrap are installation labor, materials and design time.  Installation of a flat piece of vinyl on the curved surface of car without wrinkles or lots of seams is labor intensive.  The surface area of a car is significantly greater than your average sign translating to greater cost of print media.  The unusual shapes of some vehicle also create additional demands for materials. Design time for wraps varies signicantly as a function of complexity and uniqueness of the graphics.

 

The advancement in wide-format digital printing and digital media have provided the consumer easy access to vehicle wraps that were once limited to very expensive custom painting. So yes, out context, vehicle wraps can be expensive, but any reputable sign company can provide you great value within your marketing budget.

 

Mission City Signs, Inc is an independently owned full service sign company with operations at 186 E. Sunnyoaks Ave Suite E, Campbell, CA. Contact us at (408) 963-6587 or info@missioncitysigns.com for more information on your signage needs.