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May 20, 2011

Sign Tips and Advise: Is it really YOUR sign or Graphic Design?

Posted in: Uncategorized

This may seem like a strange question, but it raises an interesting perspective. When most people contact us, they already have a good idea of what they need or want. A clear sign or communication plan is great, especially if you have access to a Marketing department. Unfortunately, most of us don’t always have that option.

Where do individuals fall short, where their prized sign or vehicle graphics don’t produce the expected results? Many times the sign or graphics have been designed, based on what they or you like and this is not always a bad thing. You know what you want, including colors, words, fonts and even the type of sign. Here is the key point. Yes it may be your sign, because you designed what you want or like. But the focus must be on, what does the customer want? We can help you look through the customers eyes.

A clear precise message that attracts potential customers and triggers their purchase impulse? To have a cool sign that you want and a sign or message that attracts customers, contact our professional staff at Pillar Signs. We can help your sign program be a Win-Win investment.


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