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July 03, 2012

Branding using fleet graphics

Posted in: Industry News

Fleet vehicle wraps are billboards; moving, cost effective, noticeable billboards. It doesn’t matter if you are a small business that needs a low cost marketing outlet or a large corporation looking to wrap a thousand vehicle fleet. Any and every vehicle your company uses could be turned into a mobile ad campaign that takes your message or brand tout on the street where your next clients and customers are waiting for you.

Increase Company Exposure

You want every single advertising dollar you spend to be stretched to its limit, well nothing gets your message out there more clearly or more quickly than company fleet vehicle wraps. You can easily change your messages whenever your marketing needs change. With the affordable cost of vehicle wraps, you can effectively target any audience, promote special events or products and market your brand. The flexibility and mobility of fleet vehicle wraps provides your business with affordable and broad-reaching marketing power that is unmatched in the field today.

Increase Your Advertising, Not Your Budget

The effectiveness of fleet vehicle wraps has unparalleled market impact. According to the American Trucking Association, 91% of people notice words and pictures when displayed on a vehicle. The impact of your marketing will be further magnified the more vehicles you wrap. The American Trucking Association also reported that vehicles in metro areas are seen by 14 million people each year. That’s more exposure than with those old expensive billboards that stay in one place.

Make an Impression

Don’t limit your fleet vehicle wraps to just the name of your company and contact information. Your fleet vehicle wraps should stand out and get noticed. they should reflect the style and uniqueness of you and your company. With one vehicle being seen by so many people and making sure they remember your brand is a good advertising value. However, imagine if those same people that see your ad on one vehicle saw your ad several more times in a period of a few days. That can be some powerful marketing with great results.
Wasting your advertising budget on out of date methods like phone books and commercials will cause more damage to your bottom line than good. Get the most from your advertising dollar and get the most from your marketing system with fleet vehicle wraps. The smart way to drive in more business.


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