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May 27, 2012

How your business can benefit from a vehicle wrap

Posted in: Industry News

There really is no limit to the kind of ways you and your company can outreach to potential clients. Advertising comes in many flavors, and although the more traditional forms of printed word and television spots are still popular, there are other forms of advertising that suffice just as well. The problem with traditional advertisements is these are only seen once, as your company pays a flat fee every time the information appears in the newspaper, magazine or television. However, there are other ways for you to reach out and have local customers see your information. By creating a driving billboard, everyone that passes the vehicle sees information about your company. Driving billboards are almost always more effective than a stationary billboard, as stationary billboards are only seen by the same individuals who drive the specific highway or street on their way to work and back. With the drivable options, you can have these moved to different locations throughout the city, depending on when traffic is busiest. This way, a larger number of local individuals gain access to the company information.

When it comes to a driving billboard, you can opt either into the billboard which is driven throughout the city on a large truck, or invest in auto wrap. An auto wrap is essentially a large bumper sticker that fits over the entire car. However, the main difference is the auto wrap can eventually be removed, when desired, without damaging the car. This way, instead of paying a driver and advertising company to tow around your particular message, your can advertising the company whenever you choose to, all by simply driving around the car with the auto wrap.

This way, whether you have to run errands while off of work, or if you are driving to a local event, anyone that passes the car can see the auto wrap and the information you printed on it. This may just prove to be one of the most cost effective methods available for your company to advertise with, and is very valuable for local companies, so potential customers in the area can learn about the company. If you have a start up company, without a large bank roll, chances are your can’t afford to advertise through traditional methods, but with an auto wrap, this costs a one time fee, yet allows you to advertise as long as you own the car.


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