Rochester Hills, MI – Benefits of Using Custom Channel Letters by a Sign Company

Did you know that channel letters can help you make a great first impression on potential customers? Continue reading and find out the benefits of using custom channel letters by a sign company!

Outdoor business signage has at least three objectives – enhance brand image, display information, and attract customers and channel letter signs achieve all these and more. In fact, channel letter signs are a superior signage choice for several business owners.

If you’re thinking to use these signs for your business, you’re on the right track. In this article, well discuss some of the benefits of using custom channel letters by a sign company.

Boost Visibility

Channel letter signs make it practically impossible for your store to go unnoticed. They are also highly visible during the dark as they can be illuminated with LED lights. Some illumination options include –

• Front-Lit Illumination – where the colorful acrylic face is illuminated
• Back-Lit Illumination – where the light escapes through both the colorful acrylic face and through the open backs of the letters
• Halo-Lit Illumination – where the front of the letters is covered with aluminum, but the backs are left open to create a kind of a soft glow.

Energy Efficient

One of the most important benefits of using custom channel letter signs is that they’re energy-efficient. This is because each character of channel letters is illuminated with LED lights which are highly energy-efficient. So, channel letters won’t just enhance the visibility of your business, they’ll also help you save money on your electricity bills.

Versatility

Channel letters are quite versatile. As you can tailor the size, shape, and illumination of channel letters, they make amazing signage for both indoor and outdoor spaces. You can even use these signs to create attention-grabbing directional signs to encourage people to entire your store or business.

Enhance Brand Image

When you install channel letters above the front doors of your store or business, you give it a more professional and prestigious look. The wide range of available options makes for an amazing font and logo pairing, allowing your business to catch the attention of passersby. Using channel letters accompanied by digital and other marketing tools is a great way to promote your brand image.

Highly Durable

Channel letter signs are made with aluminum which is lightweight but quite robust. It can stand up very well against the natural elements, including rain, sunlight, high winds, snow, and ice.

Aluminum is also fairly cheap and requires very little upkeep. If your custom channel letter signs are in need of some repairs, you can easily get them fixed.

Get Your Custom Channel Letters Today!

At Michigan Custom Signs, were dedicated to walking you through the entire process of designing and manufacturing a sign that highlights your brand in the best possible way. We provide top-quality custom channel letter signs at competitive prices in Michigan and surrounding areas.

To get in touch with our team, dial 248-218-2559 or visit our website today!