Experts on How to Implement Proper Sign Marketing-Richmond, Texas

Examples of high visibility sign marketing

Front Row Signs are experts in signage and sign marketing. We have been involved in numerous jobs throughout the Richmond, Texas area. We have installed many different custom signs for businesses in the community in many types of industries. We want to share some of our industry knowledge with our fans, customers and potential customers so they can implement proper sign marketing at their business location too. There are a few tricks of the trade that we are willing to share with you here to get you thinking about making the most of your custom sign work from Front Row Signs. If you are thinking about installing custom signage at your small or midsize business, give Front Row Signs a call to discuss the available options and the scope of your project. Our experts should be able to provide you with just the right advice on how to proceed with the installation and planning for your project. Businesses of all types should benefit from the following information contained in this post on how to implement proper sign marketing, so pay attention and take notes before taking the next big step.

Use Color to Your Advantage

Of course you want to maintain the consistency of your brand or business identity. You also want to showcase your business to prospective customers who are not already familiar with the company. This means choosing proper color options. You may also have to consider the color of your building, either inside or outside. If you are not permitted to paint the building, or if your colors are already adapted to fit your brand, then you need to implement the proper color scheme to attract potential customers. The colors represent a mood or feeling. They also reinforce the message and identity of your business. For example, organic food brands typically use earthy tones to represent that image in a customers mind. Auto parts stores tend to use a lot of red tones to represent speed and American classic racing and muscle car colors. Fancy department stores use black and white to convey elegance and elitism. Color is very important as a marketing tool.

Fonts and Typography

Typography refers to the style and design of characters (letters and numbers) laid out on a sign, billboard, sticker or banner. The fonts used are part of the overall typography of an image, brand or logo. Typography, along with color, also presents a mood or feeling to the potential customer. It also says a bit about the purpose and identity of the company and reinforces the brand through symbolism. Color and space provide the backdrop for the typography, images and logos on a given sign or graphic element at your business location. Your selected fonts will convey all of this information through its style and design of characters. For example, a Chinese restaurant will often use fonts that represent English letters but in a fashionable calligraphy style, which gives it that authentic traditional Chinese vibe. Other ethnic restaurants use the same method of identifying their region’s style of character use within the culture and adapting it to American English use on the sign.

Placement and Position

Where you place your sign and how you position it matters. Signs that are poorly placed are those that do not align them symmetrically or those that do not conform or “fit” with the architecture of the space. These are very important elements to consider when installing a sign at your business in Richmond. Our installation technicians do a great job of placing, aligning, positioning and installing signs on location. They are properly trained, licensed and insured to provide a safe and quality installation.