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October 09, 2010

Signs Signs Everwhere A Sign

Posted in: Industry News

There were two popular hit songs, Signs by the Five Man Electrical Band in the 70’s and I Saw the Sign by Ace of Base. In Signs the lyrics state: “signs signs everywhere a sign”. When I first started considering opening a sign business I started to pay attention to signs and was amazed at how many signs there are. Do you really notice? When you drive down a busy street how many signs do you pay attention to? They are everywhere. There are so many different kinds of signs also.

That’s why a good sign company is important. You want to portray your business in a good way. You want to capture the attention of your customers and potential customers. So, think outside the box a little. Do some homework. Don’t be ordinary or people will just see your sign the same as all the other signs and they’ll tune it out. A good sign company, like SignCraft Solutions, will give you ideas and recommendations or help put your ideas into a good sign.

I’ve been thinking about what makes us different than other signs companies. Here it is:

  • Customer Service – We care about our customers and we return calls, show up at appointments and are friendly and work with you.
  • Quality – Quality of workmanship, quality of materials, quality of the images that come off our printer. They do make a difference.
  • Consistency – You’ll get consistently good service and materials from us.
  • On Time Delivery – We are going to give you an idea how long it will take for your project and we will do everything we can to do it on time. It’s rare if we don’t just meet your requirements we beat them.
  • Professionalism – A sign may be something you’re not comfortable with or know your options very well. We are professionals and we will act that way. We can educate you about signage, what works and what doesn’t, why we recommend certain materials or discourage you from others. We can recommend options you may not have thought of or recreate something you saw somewhere else.

Our mission is to be to be the best sign company in town, not just today, but on-going, so that when you need a sign in the future you will get the same great service and signage that you received with your first order.

After all, we want your customers singing your praises and singing the lyrics: “I saw the sign, it opened up my eyes, I saw the sign…” and when they do tell them where you got it.


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