Signage Industry Education : Simple A/B Testing Can Improve Your Small Business Marketing!

When you’re running a small business and you don’t have your own personal team of marketing professionals, it can be difficult to know what you’re doing right and what you’re getting wrong. Why didn’t anyone respond to your last newsletter when the phone rang off the hook after you send one the month before? One really simple way to make sense of and fine tune your marketing strategy is though simple A/ B testing. Curious about how to turn every piece of marketing into one experiment? Check out our Philadelphia Sign Company blog to learn all about it!