Sign Industry Education | Why is standardizing business colors important?

If I ask you what color your business logo is, what would your answer be? Blue? Dark blue? Midnight Blue? #000066?

We have a lot of different ways of talking about color, whether we’re vaugely describing hues in board terms or assigning them highly specific hexadecimal numbers. When it comes to your business, the more specific you are about the colors in your branding the better. Why is color standardization so important? A recent blog article delivers some insight…

Philadelphia Sign Company