Signage Industry Tips & Advice | Logo Design Impressions: the Good, the Bad, and the Fugly

Logos are an essential part of branding your business, a little picture, or piece of text for people to associate with you. A logo can be cool, like the Nike swoosh, colorful like the NBC peacock, or just plain iconic like Apple’s eponymous logo. Not only are these little images and pieces of text essential and inescapable, it also seems like everyone has an opinion about them!

This logo is too blue. That logo was much better before they changed it. And can you believe they’re using that font for their logo?

To avoid negative opinions being formed about your logo, we recommend you hire a graphic designer to help you design a logo for your business. To read more about one designer’s thoughts on logo design impressions, check out our full blog article on the subject.

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