ThePhiladelphia CityScoop

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Philadelphia, PA

Vehicle Wrap Industry Education | 5 Aweseome Examples of Historical Vehicle Grap…

Recently I did a little research into the history of mobile advertising and I was incredibly impressed by both how much and how little vehicle graphics have changed over time. While the materials have improved greatly, It's incredible to see the very same design elements that we write about today in use nearly 100 years ago. From early corporate fleet brandi…

Signage Industry Education : Simple A/B Testing Can Improve Your Small Business…

When you're running a small business and you don't have your own personal team of marketing professionals, it can be difficult to know what you're doing right and what you're getting wrong. Why didn't anyone respond to your last newsletter when the phone rang off the hook after you send one the month before? One really simple way to make sense of and fine tu…

Vehicle Wrap Industry Education | Vehicle Wraps To Drive Text Message Marketing…

So much of marketing involves finding new approaches ways to approach tired and true advertising techniques. One really great way to revitalize a campaign and create more leads is by combining two forms or marketing into something new and awesomely powerful! A great example of this is the combination of text message marketing a vehicle wraps to increase lead…

Vehicle Wrap Industry News | Car Wraps and Gender Demographics

Vehicle wrap advertising is primarily aimed at people who are on the road. With that in mind, it's always a good idea to know who is actually out there driving so that you can better target your ads and offers to them. An interesting recent study shows that one gender in a particular age group is more likely than any other to be out on the road, and therefor…

Vehicle Wrap Industry Education | A Campaign For Candidate Vehicle Wraps

Ah elections, it seems as they're barely over before a new crop of candidates appears, ready to sling mud and battle for votes. While buttons, lawn signs, and billboards are all good ways to support a candidate in an election, if you really want to stand out, a candidate vehicle wrap is the way to go. Political wraps can be printed on temporary vinyl and are…

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