Sign Company News

Pacific, MO

Sign Company News


Pacific, MO

by: Les Conover

Conover DeSIGNS, Inc.

(636) 393-0665

St Louis, MO – Do You Need Custom Neon Signs? Contact a local Sign Company

Custom Neon Signs

Are you considering getting custom neon signs for your business? Here’s how investing in them will help your business!

Nothing brings attention to a new business or product as a neon advertising sign does. It’s a proven way to attract people to your brand. Neon signs are a highly effective form of signage when it comes to building brand identity and awareness.

Keep reading to learn more about the benefits of custom neon signs for your business!


Custom neon signs use very little energy compared to some other types of light signage. The lighting will keep your sign garnering attention, even at night.


Neon signs afford you the creative freedom to design what represents your brand the best. You can customize your logo, choose from a wide array of fonts, sizes, colors, and symbols. A professional sign company can manufacture a custom sign that represents your brand exactly how you want it to.

DurabilityNeon Signs

Another benefit of customized neon signs is that they are highly durable. When you install a professionally built custom neon sign, it will continue serving your business for years and decades. With proper maintenance, it may last even longer. You can get a neon sign which is weather and shock-resistant, and you won’t have to worry about replacing it for decades to come.


Due to their high durability and energy efficiency, neon signs have a very small carbon footprint. Once you install a neon sign, you won’t have to worry about getting a new one for decades to come. Plus, they draw very low energy, so it makes them environmentally friendly and cost-efficient.

24/7 Advertisement

Does your business operate at night? Are you open at all hours throughout the week? Then, neon signs are the perfect medium of advertisement for you. They will keep your business shining even in the darkest of hours (literally). Since neon signs are highly energy-efficient, you don’t have to worry about insane electrical bills or maintenance.

Create a lasting impression

Neon signs catch people’s eyes instantly. They are bright and hard to miss. With the right combination of colors, font, size, and design, you can grab anyone’s attention and create a lasting impression. Moreover, neon signs give a professional outlook to your business. People are more likely to take your business seriously if they see that you’ve worked on creating an advertisement that represents your brand accurately.

Call a local sign company!

A professional sign company offers the expertise of highly skilled designers who can customize the perfect neon sign for your business. They will work with you to understand your brand’s values and goals and design a sign that represents them in the best way.

Are you looking for a local sign company for custom neon signs? Look no further! Visit our website right here.

Pacific, MO – Call a Professional Sign Company for ADA-complaint Signs

ADA-complaint Signs

Are you looking to get custom signs for your business? Here’s how to make sure they are ADA-compliant!

The American Disabilities Act, or ADA, introduced regulations for signs, so it’s easier for people with disabilities to follow them. Signs are required to be ADA-compliant in all public spaces and buildings. ADA signs are supposed to be highly visible. Braille is one significant factor of ADA-compliant signs, but the regulations don’t just end there. There are a few things you have to keep in mind to make sure that the signs that you install are fully compliant with the regulations set by the ADA.

Here, we are going to list all the other factors that an ADA-compliant sign must include.

Keep reading to learn more!

Lose the glare

All ADA-compliant signs must use characters and backgrounds that do not have any glare. People with visual disabilities and impairments can’t read a sign with a glare. The reflections make it difficult for them to comprehend the sign. That’s why all signs except traffic and parking signs must comply with the no-glare rule.

ContrastAppropriate placement

A sign is considered ADA-compliant when it uses visuals and characters that have very high contrast with their backgrounds. The characters and backgrounds must not have the same colors. The contrast needs to be starkly visible, so the characters are easily distinguishable. You can use any colors for your characters as long as they are in contrast with the background. Black and white are the most common example of highly contrasting colors.

Font and Spacing

The typefaces of your sign must be highly readable. Make sure there’s adequate spacing between the letters as well as words. Use a font that’s plain and easy to read.

Upper/lower case regulations

The case rules vary depending on the type of sign. In the case of general signs such as directional or informational signs, you can use both the lower case as well as the uppercase letters for a sign. The font needs to be simple serif with strokes of medium weight.

Size of letters

The size of letters must be appropriate for a sign to be considered ADA-compliant. There is no specific number for the size. However, it is determined by the distance from which a sign is supposed to be read by the viewer.

Appropriate placement

The ADA-compliant signs need to be installed at the eye-level of the viewers. Signs that are used for the identification of a room or space need to be installed exactly adjacent to the door of the room that they are identifying.

Braille and Raised letters

This is the most commonly known rule of an ADA-compliant sign. They need to have braille. The letters used in the sign should be raised.

Hire a professional sign company!

A professional sign company has years of experience in designing ADA-compliant signs. They are aware of all the regulations of ADA and will take care of them all.

Are you looking for a local sign company for custom neon signs? Look no further! Visit our website right here.

St Louis, MO – Engage Customers with Digital Signs Designed by a Sign Company 

Digital Signs

Wondering if you should opt for a custom digital sign as your go-to signage? Read on to find out!

Smart marketing always involves making the right choice for your business, from which you can reap manifold benefits. When it comes to boosting employee engagement, driving sales, and presenting an impressive marketing tool to your customers, a digital sign is the ultimate marketing package that your business needs.

Here are the major benefits of digital signage that highlight how it can improve customer engagement:

Attention-Grabbing DisplaysBuy Rates

A solid advantage of a digital sign is just how attractive and eye-catching it is. After all, digital signs are lit signs that can be seen from a distance. This is particularly helpful at night when you want customers to find your business establishment easily. The quicker your customers can find your business, the more thankful and pleased they will be.

Highly Customizable

If you’re looking for incredibly customizable signage, look no further than a digital sign. It provides you the unique opportunity to display tailored messages for your target audience. You can use one to influence customer behavior and showcase your products and services, which will drive your sales.

A digital sign is easy to control and you can alter the message on it quite quickly. This unique benefit allows these signs to be incorporated successfully in multiple environments. You can create your custom graphics and update the digital sign with them as often as you want. You can use these signs for flash sales, holiday promotions, etc.


Yes, the upfront cost of a digital sign is significantly more than regular signs. However, these signs prove to be quite cost-effective in the long run. You can use your sign to generate revenue for your business by selling the advertising space to different brands and companies you’ve partnered with. Highlighting brands that sell similar products as you will further help your customers find everything they’re looking for in one place!

Boosts Impulse Buy Rates

When used effectively, a digital sign can act as a valuable tool to influence customers to buy your products when they’re contemplating a purchase. After all, we’re sure you must have bought an item that was on sale after seeing the irresistible sale message flash on an impressive digital screen.

That’s the power of a digital sign that presents an enticing promotional offer to customers in the right place at the right time, compelling them to buy your products!

Increases In-Store Digital Presence

A digital sign can also help you drive customer engagement by directly addressing customer satisfaction. You can use the sign to run small polls on your products that your customers can engage in. You can also conduct quick and interactive surveys.

Additionally, you can use the sign to heighten your digital presence by displaying info about your social media accounts and pages.

If you’re looking for a broad business strategy that involves enhancing customer experience and generating maximum revenue, investing in customized digital signs is the way to go.

For highly customizable digital signs in St Louis, MO, visit our website today!

Union, MO – Call a Local Sign Company for Custom Business Directory Signs

Business Directory Signs

Wondering about the benefits of directory signs? Read on to find out!

Directory signs are an essential part of a business establishment. After all, how’s one supposed to navigate your business building if you don’t have a helpful business directory sign installed in a visible location?

Even though the primary purpose of directory signs is to let visitors know that they are in the right place and guide them when they are lost, they also offer several other benefits.

Here are some incredible benefits of custom directory signs that you must know about:

They Enhance Your Customers’ ExperiencePromote Your Business

The first and foremost aim of a good business is to make sure that its customers’ needs are catered to. A well-crafted directory sign takes this aim into account and offers your customers convenience and ease. Strategically placed signs allow your customers to navigate your business building seamlessly. With just a glance at the sign, they’ll find the office that they’re looking for!

Imagine how confusing it will be for your customers to navigate a huge building without any directorial sign. You don’t want them to stress out and feel lost, do you?

You also don’t want to cause inconvenience for them and leave them with no option than to go around asking for directions from others.

This confusion might lead potential customers to see your business in a negative light and lead them to become too frustrated to pursue what they were after. It might culminate into a less than enjoyable experience, which will mean a decrease in customer recommendations and repeat business.

You can avoid all of this from happening by simply investing in high-quality directory signs that are easy to understand and will help your customers out in an instant. This way, your customers will be happy, stress-free, and their experience with your brand will start on the right foot!

They Help Promote Your Business

A well-designed directory sign can also help you promote your business. You can use the sign to display your logo, the name of your building, or any other specific detail that you want your prospects to know.  This is particularly useful when you plan on installing your directional sign in your lobby or in an area that experiences maximum foot traffic.

They Add an Element of Professionalism

Directory signs ooze a sense of professionalism that influences your customers to see you in a positive light. They can make people feel that your business is organized, professional, and well-run. The customer-first nature of these signs will also help your prospects appreciate your efforts. Moreover, modern and chic customized directory signs will make an aesthetically-pleasing impression on your clientele.

As highlighted above, a directory sign can enhance your customers’ experience and project your brand in a favorable light.

If you’re looking for customized directory signs for your business building, visit our website today!

Washington, MO – Significance of Custom Digital Signs during COVID 19 Pandemic 

OVID 19 Pandemic

Wondering what role digital signage plays during the COVID-19 pandemic? Read on to find out!

For a few years now, digital signage has been enhancing the customer experience, positively affecting marketing strategies, and boosting the sales and revenues of businesses in creative ways. It provides companies with various benefits in the form of vibrant displays that are highly attractive and successful at drawing customers’ attention.

Companies use digital signs to reduce perceived wait times in busy offices. They also use them to send out customized, targeted messages to their audience at a moment’s notice. These messages cater to the exact needs and wants of your customers and are delivered at the most appropriate time. This allows businesses to gather quantitative data in the form of consumer behavior patterns, which they use for sharper, more tailored marketing campaigns.

With that said, the COVDI-19 pandemic has surely changed the way that businesses are operating and every industry is trying to find its new normal today. In such an uncertain climate, digital signage has played a key role in facilitating businesses by helping them keep their customers and clients informed.

Let’s explore the importance of digital signage during the COVID-19 pandemic:Digital Communication

Digital Signage Continues to Communicate Prevention Measures

For businesses that have remained open during the COVID-19 lockdowns, such as healthcare facilities, pharmacies, government offices, supermarkets, etc., digital signage has played an essential role in communicating preventative measures quickly and effectively. Strategically-placed digital signs repetitively disseminate helpful and vital health and safety information in real-time to keep frontline employees and customers safe during the pandemic.

Digital Signage is Being Used as a Wayfinding Solution

Similarly, digital signs have also been used as interactive wayfinding stations during this time. They have helped direct patients, visitors, and families to their intended destinations in hospitals and government offices effectively. This has helped enhance the social distancing efforts, reduced the time spent by visitors searching for their destination, and curtailed human interaction to keep everyone safe.

Digital Signage for Queue Management

Grocery stores and other such businesses have used digital signage for queue management tools that have optimized customer flow. These signs flash estimated waiting times that keep the waiting customers sane and allows them to move about without making long queues outside.

Some stores have ingeniously integrated digital signage with their POS, which has enabled them to advertise all available essential items, such as hand sanitizers and the purchase limits on them. This has greatly helped reduce customer frustration and crowd influx.

Digital Communication

For other businesses such as retailers that had to close their shops and stores due to the pandemic, digital signage has become the ideal channel to stay in touch with their consumers. These companies are using digital signs to post ads that direct their audience to their online sites and keep them updated about their reopening plans.

These companies are also using digital signage to spread safety precautions against coronavirus. Additionally, they use this unique channel to connect with their audiences by spreading positive messages and hope in this crisis.

Nowadays, when the spread of the right information can save lives and prevent the spread of COVID-19, digital signage has played a vital role in broadcasting this content. It continues to keep healthcare providers, frontline workers, employees, and consumers safe while offering an audiovisual medium to keep customers engaged. Given its importance and use during this crisis, custom digital signage surely is the ideal solution for your business during the current times!

If you want custom digital signage for your business, visit our website today!


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BIO: Conover DeSIGNS is your local professional manufacturer of high quality signs and graphics for your business. We offer a variety of signage and graphics for indoor and outdoor applications.

301 West Street Louis Street,
Pacific, MO 63069, USA

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301 West Street Louis Street,
Pacific, MO 63069, USA

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BIO: Conover DeSIGNS is your local professional manufacturer of high quality signs and graphics for your business. We offer a variety of signage and graphics for indoor and outdoor applications.