Sign Company News

North San Diego, CA

Sign Company News


North San Diego, CA

by: Sasha Khachiyan

Lighthouse Sign Co.

(858) 265-6683

San Diego, CA – The Most Popular Types of Illuminated Signs for Businesses

Illuminated Signs for Businesses

Wondering what type of illuminated sign would suit your brand image the best? Here are some amazing illuminated signs that you can choose from for your business! 

Lighted or illuminated signs have a magical feel to them. These signs placed outside a storefront or business establishment look especially majestic at night when they are glowing under the dark sky.These signs are designed to provide maximum lighting to the text and graphic that’s on them. This is why you must place at least one illuminated sign outside your business establishment.

Here are some popular types of illuminated signs that you can choose from for your business:

Backlit or Halo-Lit Channel Letter SignsLightbox Signs

Halo-lit or backlit channel letter signs have a truly regal and ethereal look. If you want a sophisticated yet chic look, then you should opt for this sign. Every graphic and letter in this sign is lighted from the back and is easily discernible from a distance.The letters are illuminated in a way that they appear to have a halo around them, which gives the sign a truly magical and distinctive feel.

Front-Lit Channel Letter Signs

Front-lit channel letter signs have a bold and prominent effect, which is why they’re such a popular illuminated sign. All the letters in a front-lit sign are lighted from the front, which is what makes the letters stand out and form an attractive display. These signs are used for both outdoor and indoor applications.

Cabinet or Lightbox Signs

Lightbox signs have an attractively simple design. These signs are lighted from the inside with a light source such as a fluorescent lamp or LED. A transparent panel is applied to the box so that the light can peek through it. Thus panel features the name, branding, logo, and message of your business. These signs are incredibly cost-effective and noticeable during the day and night.

Neon Signs

Neon signs have been around for decades now. These signs have a timeless yet classic appearance that makes them truly irreplaceable. You can use these signs in both internal and external applications. However, storefront neon signs have a special charm about them.

Externally-Lit Signs 

These signs are lighted through an external light such as bulbs, gooseneck, or barn lights. You can light these signs in different ways, such as:

  • Recessed Lighting – this kind of lighting is hidden from sight and is designed to offer illumination to those areas of the sign that are usually in the shadows.
  • Top Lighting – barn lights are often used for a top lighting application. They provide a signature nostalgic feel to dimensional letters and even hand-painted signs.
  • Ground Lighting – this lighting technique works exceptionally well with monument signs.

You can use any of the aforementioned illuminated signs for your business. Just make sure to customize your chosen sign so that it reflects your brand message.

If you want reliable, durable, and customized illuminated business signs, then visit our website today!

San Diego, CA – Build Brand Awareness With the Following Personalized Signs

Build Brand

Wondering how to build brand awareness? Here are some signage options that can help!

We all have our favorite brands of clothes, beverages, gadgets, and more. Some of these brands are so well-loved and widely recognized that people can recognize their ads simply by the color theme they use.

So, what makes these brands so memorable? Well, they have spent years upon years to build fantastic brand awareness. This means that now their consumers are well aware of the kinds of products they sell, their moto, their general color scheme, etc.

Our favorite brands achieve this level of awareness with the help of signs. After all, how many times can you remember seeing a billboard sign, a banner, or even a vehicle graphic advertising a product of your favorite brand? Surely, way too many times to count!Vehicle Graphics

That’s the ultimate power of signage – it helps brands become visible in the eyes of potential consumers. This is why, if you want to build your brand awareness, you must invest in high-quality, signs, which can help you showcase your brand to the world.

So, without further ado, here are some incredible signs that can help you boost your brand awareness:

Monument Signs

Monument signs are a great way to introduce and familiarize your brand to the general public. These signs are often installed permanently in high-traffic areas and are large and attractive enough to be seen from a distance. To make your monument signs even more memorable, you can use 3D letters and LED tech.

Window Graphics

You can also use the window of your building to promote your brand and even showcase your products and services. They are a great way to attract potential customers to your doorsteps. There are just so many creative options that you can choose from with window graphics. For instance, if you don’t want the graphics to obstruct your view of the outside, then you can get view-through window graphics made.

Sidewalk Signs

These signs are incredible as they help bring all the sidewalk terrific to your doorsteps and also allow you to showcase your products and services. Moreover, since they are on the sidewalk, they are quite hard to miss by passersby! You can use customized A-frame signs around your location to attract customers to your doors.


Banners are an amazingly versatile way to get your message to your target audience; you can use huge or small and horizontal or vertical banners to attract customers. You can hang huge, graphically aesthetic banners from building rafters or drape them across the sides of huge buildings. You can also invest in pop-up banners or standee banners to place on the streets near your establishment.

Vehicle Graphics

Vehicle graphics have an astounding reach as you can influence a broad audience by simply advertising your brand on a vehicle and taking it across the town. Don’t forget to include pertinent information on the graphics such as your contact info and your services and products. Use colorful graphics to attract the attention of potential customers.

Use the aforementioned signs to boost your brand visibility.

If you’re looking for highly versatile, customizable, and durable signs to build your brand awareness, then visit our website today!

San Diego, CA –Durable Custom Signs for Retail Stores in Downtown San Diego

Retail Store

Here are some retail signs that you simply cannot ignore!

If you get noticed by potential customers, then that is an incredible feat. After all, your business will flourish if customers flock to your doorstep and explore what you have to offer. What helps a retail store get noticed by prospective customers are attractive and creative retail signs. This is why you need to invest in high-quality, creative, and helpful retail signage that can help your retail store become the talk of the town!

Let’s take a look at some of the most vital retail signs that you must invest in for your retail store:

Outdoor SignsCoffee Shop

Have you ever been tempted to check out a retail store simply because of the creative and intriguing signs installed outside the store? Well, that’s the true power of outdoor signs! They will prompt potential customers to enter your store. Moreover, a creative and attractive outdoor sign will send a solid first impression of your brand to your customers. It will also help them locate your store in a sea of other stores. What’s more is that outdoor signs present you with a lot of creative choices; you can install an entrance sign, a sidewalk sign, awnings, and more!

Wayfinding Signs

Wayfinding signs will help your customers navigate their way through your retail store and they will thank you for it! Use large, bold fonts in bold colors so that your customers can spot your signs from a distance. Get a little creative and design the wayfinding signs to match the overall theme of your brand. This will give your signs a personalized touch, which will be appreciated by your customers.

Persuasive Signs

Make sure that your retail signs have attractive graphics and persuasive and convincing language that might entice your customers to buy your services and products. The trick is to advertise your products as if they’re one of a kind and must-have hidden gems. This will create a higher value for your products. Moreover, make sure to deliver your message in a creative way to attract potential buyers’ attention.

ADA Compliant Signs

The worst thing that you can do as a retailer is to make your differently-abled customers feel not taken care of. This is why you must make sure that your signs are ADA compliant so that you can make your differently-abled customers’ experience as enjoyable and comfortable as possible.

You can use an intercom and an accompanying sign that will enable your customers to request for a ramp to enter your shop. Moreover, make sure that all of your interiors signs for elevators, entrances, exits, and bathrooms use braille in a legible font. Don’t forget to mount these signs at an accessible height.

When designing a retail sign, always think of what your brand stands for and then design the signs accordingly. Make sure to use the aforementioned signs in your retail store to welcome your customers in the best way possible!

If you want high-quality retail signs, then visit our website today!

San Diego, CA – Benefits of Using Digital Signs in Educational Institutions

Digital Signs

Wondering why you should invest in digital signage for your school or university? Here are some incredible benefits of using digital signage in an educational institution!  

Are you looking to stay on top of your game and impress your students, parents, teaching staff, trustees, and benefactors? Do you want to stay relevant and want to engage with your students in the most effective manner? If you have answered “yes” to both these questions, then the best thing to do is invest in digital signage!

Digital signage will help you compete with other educational institutions and portray you as a modern and ever-evolving institution that’s always willing to adapt to the changing times. If you’re still confused about whether you should invest in digital signage, then here are some amazing benefits of using digital signage in your educational institution:Spread of Information

It Is Cost-Effective

If you choose to install digital signage, you will save a lot in terms of materials and printer costs in the long run. This is because digital signage is durable and if maintained, will easily last for years, unlike paper posters or banners. Moreover, digital signage will eliminate the need to advertise via other third-party methods such as newspapers, etc. You can simply run your advertisement or promotional message on the digital signage.

It Augments the Learning Experience

Today’s students are exceptionally familiar with technological interaction and prefer it over other modes of interaction. This is why if you introduce digital signage in your educational institution, it will serve as a buzz-worthy addition, which will surely prompt your students to attend their classes and lectures. After all, students prefer visual stimulation and digitized content over a plain old lecture, lesson, or even a textbook.

It Helps With the Spread of Information

Digital signage is particularly useful for larger institutions as it will help them spread targeted information quickly. If you have a network of digital signage positioned at strategic spots throughout your institution, you will be able to display multiple messages simultaneously. This will help you target the right audience, at the right time and location. You will be able to reach out to your students, teaching staff, and visitors all in one go, without undergoing the hassle of distributing flyers. You can distribute any information that you like on your digital signage.

It Boosts Your Image

Digital signage also helps you  make a solid first impression on your student’s parents and the institution’s board members and benefactors. When a parent or a prospective patron enters the reception area of your institution and is greeted by an attractive LCD digital signage, they will surely be impressed and will look at your institution in a favorable light.

It Improves Campus Security

You can use digital signage to display pertinent information such as emergency or fire exits. Similarly, if you have an organized digital signage system, then you can use it in the event of a fire to guide your students to safety.

It Offers Great ROI

If you have an attractive digital sign installed at your campus, then businesses might be tempted to pay you handsomely to display their services or produces. After all, there are many businesses whose target audience is the student demographic.

For customized and durable digital signage, visit our website today!


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San Diego, CA 92126, USA

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BIO: Are you a business owner? Looking for a way to get more visibility on the search engines? Join our exclusive team of industry experts. Click the MY WEBSITE link above to view a 5 minute demo of our service or call (888) 599-5675. Space is limited.