Sign Company News

North San Diego, CA

Sign Company News


North San Diego, CA

by: Sasha Khachiyan

Lighthouse Sign Co.

(858) 265-6683

San Diego, CA – The Importance of Lobby Signs for Hotels | Sign Company News

Are you curious about what benefits lobby signs bring to a hotel business?

When it comes to running a successful hotel business, providing the utmost comfort and convenience to your guests should always be your first priority. The main goal of every hotel owner is to create a pleasant and comfortable environment that makes every customer’s stay a memorable experience so that they are encouraged to visit the hotel again.

This also explains the extensive use of lobby signs in hotels. Lobby signs are a commonly used tool that allows the hotel management to take care of the guests who check-in at their hotel. Lobby signs are used to display clear and to the point messages so that the guests are notified about important information and can find their way around a hotel’s premises. Continue reading this article to find out the important of lobby signs for hotels.

Lobby Signs Help You to Share Important Information

The first and foremost reason why lobby signs are essential for hotels is they give hotel management a place to share important information. Lobby signs are usually used to display key information like the check-in time, the check-out time and the hotel breakfast timings every morning. This way the guests find out the important information they need to know as soon as they walk in. They do not have to waste their time by waiting in a long line to speak to someone at the reception.

Moreover, the use of lobby signs to share important information is also beneficial because fewer guests will trouble your customer service staff with repetitive questions. As a result, the customer service staff can focus on getting more important tasks done like entering customer details for checking them in quickly.

Lobby Signs Can Help You Brand Your Hotel’s Premises

Another benefit of using lobby signs in your hotel is they allow you to brand the space inside the hotel’s premises. Your customers constantly see your hotel’s logo and name on various lobby signs as they walk through the corridors and lobby.  This experience helps to register your brand in the minds of your guests and increases your brand recognition. As a result, your customers quickly recall your hotel by name the next time they’re thinking about where to stay.

Lobby Sign

Lobby Signs Assist Your Guests in Way-Finding  

The last reason why lobby signs are important for hotels is they assist your guests in way-finding. The premises of a hotel are spacious and can often be like a maze. There are so many floors with similar corridors full of identical doors. This is why it’s confusing for people to find their way.

The use of lobby signs in your hotel will guide people in the right direction and help them navigate through the premises to reach a required area. Clear noticeable lobby signs will direct your guests correctly towards the business centre or the restaurant. As a result, your guests won’t be lurking around the corridors of your hotel, feeling clueless about where they need to go.

Please visit our website for more information on hotel lobby signs.

San Diego, CA – Market Real Estate Businesses with Vehicle Wraps | Sign News

Are you thinking about marketing your real estate business with vehicle wraps?

Real estate is a highly competitive field of business that relies on rigorous marketing efforts for its overall success. No matter how skilled you are at being a real estate agent, you won’t be able to make enough money for a living if you don’t have enough clients. This is why more and more real estate business-owners focus on using effective marketing tools that allow them to get the word out about their business. The main goal is to create brand recognition in the cutthroat market and generate new leads.

One popular marketing tool that allows you to do exactly that is vehicle wraps. Vehicle wraps are a great way to step up your real estate business’s marketing campaign because they are highly noticeable. The vibrant graphics on your car will help you highlight your business day and night, even when your car is parked on the side of the road. Continue reading this article to find out the benefits of using vehicle wraps as marketing tools for your real estate business.

Vehicle Wraps Help to Keep Your Brand at Top of Mind

While there are many benefits of using vehicle wraps to market your real estate business, perhaps the most important benefit is vehicle wraps allow you to create brand recognition. As mentioned earlier, real estate is highly competitive industry therefore staying at the top of your potential customer’s mind is more important than ever.

By seeing your vehicle wraps regularly on the roads, your customers become familiar with your real estate business. The start to perceive you as experts in the industry and as a result, you are their first choice of professionals whenever they need assistance in buying or selling a home. This is why vehicle wraps are highly useful for real estate advertising and allow you to dominate the market.

Vehicle Wrap

Vehicle Wraps Help You Target the Local Market

The next important benefit of using vehicle wraps to market your real estate business is they allow you to target your local market. Vehicle wraps travel on the roads of your city so they focus on the local market.

People who live and work near your business area are the ones who will see your vehicle wraps the most. This way you’ll be able to attract more people to events like open houses and to your office to create more business opportunities.  Moreover, local marketing leads to effective results because people are more trusting towards nearby businesses.

Vehicle Wraps Are a Cost Effective Marketing Tool

The last benefit of vehicle wraps worth mentioning is they are cost-effective. Unlike other marketing tools like radio or television advertisements which have reoccurring costs to run for a specific time period, vehicle are more affordable. You can make a one-time investment on vehicle wraps and they will continue to advertize your real estate business for many years to come. You can also decide when and how to change your vehicle wraps once they become worn out.

We hope the benefits explained above motivate you to use vehicle wraps for marketing your real estate business.

Please visit our website for more information on vehicle wraps for real estate businesses.


San Diego, CA – Key Benefits of Indoor Signs for Retail Stores | Sign News

Are you curious about what benefits indoor signs bring to retail stores?

As the field of business continues to become more and more competitive, retailers all around the world realize the importance of efficient marketing. Business owners know that in order to outshine their competition, they have to create high brand recognition in the market.  This is why they’re never reluctant to spend money on marketing tools.

Whether it is well-designed billboards, memorable television advertisements or eye-catching newspaper adverts, businesses today use many different marketing tools to enhance their brand awareness and improve brand recall. However, one useful marketing tool that remains to be somewhat overlooked is indoor signs.

Indoor signs bring many versatile benefits to a retail store. First of all, they allow retailers to create a more comfortable environment for customers to shop in. Moreover, indoor signs also add brand personality to the indoor space of a retail store. Continue reading this article to find out the key benefits of using indoor signs inside retail stores.

Indoor Signs Allow Customers to Navigate Independently in a Retail Store

The first key benefit of using indoor signs inside retail stores is they significantly improve the shopping experience of your customers. Way-finding indoor signs are highly useful for customers inside retail stores because they allow them to navigate independently and find the products they’re looking for.  Prominent way-finding indoor signs highlight different sections of a retail store like the product departments, the self check-out counter, the changing rooms, and the bathrooms.

As a result, customers can easily find their way around a retail store. Customers don’t constantly have to ask your staff members for directions and this leads us to our next benefit.

Indoor Signs Help to Lower the Operational Costs of a Retail Store

The next major advantage of putting up helpful way-finding indoor signs in a retail store is they help you lower the operational costs of your business. When you don’t have enough directional signs installed inside the premises of a retail store, your customers continuously require the assistance of staff members to find certain products and departments. This is why all hands on deck are always occupied with guiding customers so that they can have a pleasant shopping experience at your retail stores.  As a result, you feel the need to hire more people for managing inventory levels, handling payments, and other important tasks.

On the other hand, installing indoor signs will help to minimize the need for extra employees. People will be able to navigate inside your store independently so your staff members will no longer always be busy guiding them. This way, employees will get the time to do their other duties as well.

Indoor Sign

Indoor Signs Can Boost the Sales of a Retail Store

The last benefit of installing indoor signs is they boost the sales of a retail store. Attention-grabbing indoor signs can be used to advertise new products or promotional offers inside a store. This is a very smart marketing technique as it encourages customers to indulge in impulse buying when they are inside a retail store.

Please visit our website to find more information on indoor signs for retail stores.

San Diego, CA – Why Use Window Film & Graphics in Restaurants | Sign News

Are you trying to decide whether using window film and graphics inside your restaurant’s premises is worth it?

Providing customers with a comfortable and pleasant ambiance plays a huge role in making your restaurant business successful. This is why business owners all around the world focus so much on having an extraordinary interior design inside their restaurant. They invest a great deal of their hard-earned money on expensive artwork and valuable furniture to create a posh décor inside the premises of a restaurant.

Window film and graphics are also important additions to the interior design of any restaurant. They don’t just allow restaurant owners to create comfortable environments for their customers but also help business owners protect their expensive furnishings in the long run. Continue reading this article to find out why it’s a wise decision for you to use window film and graphics inside your restaurant.

Window Film Allow You to Create a More Comfortable Environment with Greater Privacy

The first and perhaps most important reason to install window film on the glass windows of your restaurant is to create a more comfortable environment for your customers. Restaurants often have huge glass windows to make the premises look more spacious. This interior design tactic is effective but it can sometimes make customers feel uncomfortable. Customers feel like their privacy is compromised because they are constantly under the observation of by-passers.

Restaurant owners can easily prevent this problem by using window film to cover huge glass windows. Window films are useful for offering greater privacy to your customers because they allow a one-way view from the inside. Customers can still see the view from inside the restaurant but the exterior side only shows a mirrored image. This way, outsiders cannot peek into the restaurant and observe your customers. As a result, you are able to provide your customers with the perfect private setting to enjoy a delicious meal with their family and friends.

Window Film Helps You Protect Your Restaurant’s Furnishings

The next reason why restaurant owners should use window film inside their restaurant’s premises is to protect their valuable furnishings. The huge windows of restaurants allow the sun’s UV rays to enter the indoor space. This expedites the discoloration and deterioration of expensive artwork and valuable furniture.

On the other hand, if you install window film on the windows of your restaurant, they will block out the harmful UV rays of the sun. This is why it’s beneficial to use window films on the windows of a restaurant as it allows business owners to preserve their valuable furnishings.

Window Film

Window Graphics Are Useful for Advertising

The next reason that should motivate you to use window film and graphics inside your restaurant is they give you the opportunity to advertise. You can use window graphics to attract the attention of by-passers. You can also use window graphics to promote the best-selling dishes of your restaurant or to share exciting discounted offers with your customers.  

For detailed information on window film and graphics for restaurants, please visit our website.

San Diego, CA – Why Businesses Use Vehicle Wraps for Marketing | Sign News

Are you wondering why so many businesses today use vehicle wraps as a marketing tool?

Efficient marketing tools play a huge role in attracting new customers for a growing business and paving its way to success. Companies all over the world use many unique marketing tools and strategies to highlight themselves and outshine their competitors. The ultimate goal of every business owner is to build brand recognition through marketing tools. Marketing tools like impressive custom business signs help to convey the brand personality of a business to its customers. They make the premises of business far more memorable in the eyes of their existing customers so that they are encouraged to come back.

Other marketing tools like newspaper advertisements and billboards are perfect for enhancing brand awareness so that new people get to know about your brand. Another marketing tool that has become increasingly popular in recent times is vehicle wraps. Continue reading this article to find out why so many businesses use vehicle wraps for marketing.

Vehicle Wraps Are Very Eye-Catching

The main reason why businesses like to use vehicle wraps for marketing is that they are eye-catching and easily stand out. Most people in metropolitan cities are very accustomed to seeing huge billboards around the city so they don’t even spend a second to look at them anymore. Vehicle wraps, on the other hand, vehicle wraps are a creative and unique way to advertise your business. They do a very good job of capturing the attention of people who are in close proximity.

Well-designed vehicle wraps with striking colors easily stand out when they are on the road next to one-colored ordinary cars. They are bound to turn the heads of nearby drivers and pedestrians on the road. This is why businesses today like to use vehicle wraps as a marketing tool to spread a message with clarity.

Vehicle Wraps Are a Useful Tool for Passive Marketing  

The next reason why business-owners are inclined towards using vehicle wraps instead of other marketing tools is they are useful for passive marketing. Many marketing tools such as television and radio advertisements cause inconvenience to the audience by creating a disturbance in their entertainment. The modern customers of today do not appreciate such aggressive marketing tactics.

Using vehicle wraps for marketing your business is a more subtle way to win over customers without disturbing them. Vehicle wraps simply co-exist in the same space as potential customers. They do not make any noise or interrupt people who are traveling on the same road. This way, the audience is given the freedom of choice whether to look at your advertisement on a vehicle or not.

Vehicle Wrap





Vehicle Wraps Are Durable and Long-Lasting

The last reason that should motivate you to use vehicle wraps for marketing your business is they are durable. High-quality vehicle wraps are designed to be resistant to harsh weather conditions like rain and snow. This means getting vehicle wraps is a one-time cost and they won’t get ruined anytime soon. As a result, you can advertise your business using the same vehicle wraps for many months.

Please visit our website to find more information on vehicle wraps.


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BIO: Are you a business owner? Looking for a way to get more visibility on the search engines? Join our exclusive team of industry experts. Click the MY WEBSITE link above to view a 5 minute demo of our service or call (888) 599-5675. Space is limited.