In this post, we will briefly go over creating an effective logo. We will list the seven steps a designer should take during the logo design process.
1. Define the Needs
Any designer should ask themselves what they need when creating a logo. It will help them choose the most effective way to design.
For example, one might be creating a logo for print, such as business cards or letterhead. One might also be creating a website header. Print and website headers will both have their unique requirements.
One should choose the most effective method for their needs.
2. Research the Market
At this step of the design process, it is essential to research the target market and their preference.
Don’t copy other logos! That is a significant step in any design process. Copying a logo will undoubtedly damage the reputation of an organization.
3. Create the Concept
After determining whether or not the target market will like the design, one should start creating the concept. The concept will be the first thing to put on paper and the last thing to consider as a finished product.
A concept needs to be unique and creative. A unique concept can help a business stand out.
After this concept is created, the next step is implementing it into a logo design. This step needs to be done to please the eye visually. The final result must communicate the message.
4. Choose the Right Font
Choosing the right font is another crucial step in the design process. Choosing the wrong font could take away from the overall effectiveness of the logo.
An already established logo font would do, but it is better to choose a unique font if possible. A unique font can help the business stand out.
5. Choose the Right Colors
Colors are the most effective ways to communicate with a customer. Most companies use around 3-7 different colors in their logo, with three being the most popular option.
One should choose a variety of neutral colors that won’t take away from the logo’s message or appearance. Neutral colors are important because different people like different colors.
6. Follow trademark guidelines
Only use words or designs that are not trademarked. It is essential to follow these guidelines because failure to do so can negatively impact reputation.
7. Get Feedback From Others
After successful completion of the design, one should get feedback from others. An easy way to do this is by showing it to friends or even online.
The more feedback one gets, the better. More feedback provides more opinions and perspectives on the design. Feedback could potentially allow one to get constructive criticism on what can be changed about the design, which can help make for a better overall appearance.
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