As a business owner, there are so many critical factors to success. Making sure the visual appeal of a business stands out with a high-quality look is critical to making consumers want to step foot inside the doors of the store. Signage is one way to ramp up this visual appeal and attract customers as they drive or walk past. Raceway mounted signs are a perfect way to shout out to passersby that a particular business is there and ready for them.
What is a raceway mounted sign?
The term raceway mounted sign isn’t exactly what one may think when they hear the name. This type of sign refers to the type of mounting, where all the components of the sign including the electrical wiring and transformer are housed within the sign in a raceway mount. These signs are often large and affixed to the front of the building and full of light and often color for enhanced visibility.
What types of businesses use raceway mounted signs?
Many different storefront business owners utilize raceway mounted signs to ensure customers can find the location and to draw attention from those who may not necessarily be looking for this store. Grocery stores, banks, chain department stores, restaurants and many other companies utilize raceway mounted signs, which are perfect for brick and mortar shops.
Benefits of raceway mounted signs
In addition to identifying a business location, raceway mounted signs have a wide array of other benefits to boost a company.
Weather resistance: These signs are often made of high-quality materials designed for display outdoors throughout all seasons. They are built to hold up to precipitation and temperature extremes, ensuring signage stays visible and appealing all year long.
High visibility: Typically raceway mounted signs are large and lighted, giving customers a good view at any time of the day and from quite a distance. This makes the sign and the business stand out to the potential customer nearby for high-impact advertising.
Customizable: Standing out in the crowd is what sets one business apart from the rest. Customizing a sign that syncs with a business’ personality allows the creation of a lasting visual memory with customers and potentially draws in new consumers that like the look. In addition to the design and colors, these signs are available in different shapes and sizes, lending to the perfect look to adorn the storefront.
Be sure when creating a raceway mounted sign to have the business model in mind so that the signage is a perfect reflection of the company brand.
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