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January 20, 2021

Newport News, VA – LED Signs Are More than a Practical Option for Marketing

Posted in: Industry News

LED signs for stores and restaurants provide many great advantages. For example, an LED sign could take a business to the next level if the color of the lights reflect a theme. This guide breaks down other reasons why LED signs are practical advertising options for businesses.

Bright

Every LCD sign has multiple bright bulbs that shine vibrantly. As a result, when a lighted LED sign hangs on a building outdoors, people will notice it from a distance.

Another benefit is that LED lights never lose their intensity when the weather changes. If fog develops in a neighborhood, everyone will still detect the presence of an LED sign. Also, on a bright, sunny day, glare from the sun won’t interfere with an LED sign.

Cost-Effective

Although an LED sign is somewhat costly, it can provide big financial benefits in the long run. One of the biggest advantages is energy savings because an LED sign doesn’t use a lot of electricity. The second benefit is that an LED sign usually does not require frequent maintenance. Once an LED sign is operational, it will only require minor maintenance.

Durable

In the advertising world, there are many types of signs with lights; the main options are traditional lighted signs and signs with LED lights. Both signs can drive traffic to a business. However, an LED sign is a better choice because it’s hardware lasts longer. LED signs have a dense housing, so the hardware won’t break easily, and underneath the housing, there are powerful bulbs that have a long life span. Typically, one LED sign will shine effectively and efficiently for around 105,000 hours.

Convenience

All businesses value convenience because it makes the process of staying competitive easier. An LED sign is very convenient since a business owner can easily change different aspects of the sign by using software. The changes happen instantly, so a business owner never has to close the business before making adjustments.

Curb Appeal

Because LED lights have colorful tones that stand out, they attract more attention than traditional signs. This is why many businesses in malls have bold LED lights over their entrance.

When a business has curb appeal, it attracts more customers from competitors. If many people in a mall discover different signs above two stores that sell the same products, most of them will visit the store that has a dramatic LED sign instead of the outlet that has a regular bland sign.


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