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January 09, 2019

Williamsburg, VA – Using Vehicle Graphics to Enhance Brand Awareness

Posted in: Industry News

Vinyl graphics are not only a fun way to personalize vehicles, they are also an effective way to advertise any business. Think about it, businesses use their company vehicles every day. Not only does vinyl signage help to identify a company, vehicle graphics can potentially reach thousands of would-be customers each time their vehicle hits the roadways.

Besides being one of the most cost-effective and powerful ways of advertising one’s business, vehicle graphics are also fast and easy to have installed. A reputable signage company will work with business owners to not only help them to create a vehicle graphic (or graphics) that coincide with their logo and other marketing materials, but they can help the business stay within their marketing budget.

Some of the most popular vehicle graphics for businesses are:

Vehicle Magnets

Magnets are a cheap and easy option for businesses that have multiple vehicles or even business owners who may have one vehicle for both business and personal use. Some of the benefits of vehicle magnets are that they are removable, easy to use, adaptable, and an effective way to advertise.

Vinyl Decals

These vinyl products come in any shape and size, and are completely customizable to the business owner’s needs. They can be as simple as a couple of single-colored lines with the company’s go-to information on the doors of their vehicle to a multi-colored logo that spans the length of the vehicle.

A few benefits of vinyl decals are that they are fairly inexpensive and are not permanent, so they are great for advertising promotions or even changing with the seasons.

Vehicle Wraps

Wraps are a fun, exciting, and eye-catching way for business owners to draw attention to their brand. One of the most notable benefits of vehicle wraps is that the sky is the limit. A business owner can truly create a one-of-a-kind mobile billboard for their business. Wraps are without a doubt one of the most effective ways to use vinyl graphics for advertising!

As you can see, a business’s vehicle is prime real estate when it comes to advertising and should be used as such. Whether a company adds basic information such as their business name and phone number to the back of their pickup, covers their entire vehicle with a vinyl wrap, or anything in between, adding vinyl signage to their company vehicles will without a doubt help to create brand awareness and keeps a brand in the minds of potential customers.


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