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August 22, 2018

Newport News, VA – The Trade Show Sign

Posted in: Industry News

Trade show signs are the place to exhibit your business and its products. Surrounded by people in your trade, you have to make a lasting impression. How do you do that? With a catchy sign. Trade signs are as diverse as the products each business offers. Each sign differs from the next. Your trade show sign can be a banner, a table cloth, a hanging sign, or so much more. Whatever you choose, you need to be sure that your sign represents your business, your product, and is attractive to potential customers.

Before you decide exactly what kind of trade sign you want, you need to consider what you want on the sign. This could help determine what sign will work for you. The basic types of trade show signs are:

  • Fabric Frame Displays
  • Tension Fabric Displays
  • Pop Up Displays
  • Graphic Tents/Canopies
  • Banners
  • Table Throws

These signs can affect the entire feel of your display. Do you want to simply put your company logo and name? A smaller product, like the table runner, might be the right choice for this. Do you want to put up more information about different products? You might want to look for a larger display like fabric frame displays.

Fabric Frame Displays

Fabric frame displays are a larger type of trade sign. These displays can be used to outline your entire booth and display as much information as you want. These types of displays are made with metal frames. On these frames graphics or huge photos can be hung. The sky is the limit. These types of displays are extremely versatile. Everything from the color of the frame to the information displayed has many options.

Tension Fabric Displays

Tension fabric displays are exactly what they sound like: fabric is displayed taught between aluminum piping. Tension displays can be made in a variety of shapes creating a straight flat panel or a curved display that shows images behind the trade table or podium.

Pop Up Displays

Pop up displays are simple, portable displays that can be put up and taken down quickly and easily. Pop up displays are stored away easily.

Graphic Tents/Canopies

Graphic tents are tents specifically designed to display your company’s logo. They are large, tall, and visible to people in a crowd even from a distance. With a tent or canopy, your company name and/or logo is prominently displayed on the valance in all four directions.

Banners and Banner Stands

The banner and banner stand are the tried and true style of trade show advertising. Ideal for displaying a large picture of a product, a banner needs a place to be displayed. That’s where the banner stand comes in. The banner stand displays the banner with a sturdy metal support. Banner stands come in retractable stand, telescoping stands, and more.

Table Throws

Table throw displays are ideal for smaller events or in combination with other types of displays. These are simple table covering advertisements. They can be folded up for easy storage. Table throws can draw the attention of people who might otherwise walk on by your display.

The type of display that can be used is up to you, but remember at a trade show you are competing with other similar businesses. Make sure the name of the company and /or logo is large and visible. James River Signs can help a business design, create, and make the perfect trade show sign for your business.

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