Sign Company News

Newport News, VA

Sign Company News


Newport News, VA

by: Ann & Dave Gupta

James River Signs

(757) 598-4036

Hampton, VA – Directional Signage is Leading Customers to Your Business

In an ideal situation, business owners would be able to have a location situated on a busy roadway and benefit from ample foot traffic. Unfortunately, that is not always the case. Directional signs; however, make it easier for business owners to direct traffic toward their business. Additionally, directional signs can be used for pointing customers and visitors toward the right direction.

Directional signs can be particularly advantageous when there is a need to direct customers and visitors who are unfamiliar with the setting to find their way. Such signs typically include critical information that will help customers find their way. For instance, customers who are located in a complex structure or a parking lot might benefit from directional signs to find their way to the entrance. Directional signs might also be used to direct one-way traffic in a parking lot or for entrance or exit signs.

When considering the design of directional signs, it’s important for business owners to consider the style of the sign as well as the height, font, and material used in the sign. Ideally, prospective customers and visitors should never have to think about the meaning of the sign. They should only need to read the sign and follow the directions.

Directional signs should be concise in nature. In other words, it’s important to include only the pertinent information in the signs without including any excess information. Additionally, it’s important to ensure that the sign can be easily read even when viewed from a distance. It’s imperative for directional signs to be completely straightforward to ensure visitors are able to follow more than one sign at a time, if necessary. Otherwise, presenting too much information on a sign might result in information overload and could even create traffic problems.

Not only are directional signs crucial during the planning of a facility, but they also play a crucial role when setting up events. For this reason, directional signs may be permanent or temporary in nature. It’s important for business owners to ensure that current customers as well as passerby are able to discover whatever might be going on with the business easily. This can be accomplished through the use of directional signs. When designed correctly, directional signs can provide a great first impressions for businesses while also reinforcing their brand and drawing in prospective customers.

To make the most of directional signage, business owners may wish to consider the use of custom signs. Custom directional signs are produced to the business owner’s exact specifications, making it possible to create a sign that will every need.

Newport News, VA – What Are the Advantages of Custom Signs for Your Business?

Searching for a company that specializes in custom business signs? James River Signs is here to help! From up and coming businesses to well-established businesses, custom business signs tend to pay for themselves over time. Not only can they increase traffic to small businesses around town, but they can also help boost sales. We provide quality products and services to ensure all our clients are satisfied with their orders.
How Can Custom Signs Help Businesses?
Does your business have a special offer or promotion coming up? Showcase it with a custom sign! Is your business undergoing a name change or a rebrand? We can help you design a new sign for the exterior of your business. Custom signs are used for corporations, doctors’ offices, law offices, real estate, retail stores, and a wide range of other businesses. In other words, we can create a sign based on multiple industries.
Now, you can learn more about the advantages of custom business signs down below:
Many Design Options to Choose From
At James River Signs, we understand businesses were meant to stand out. That’s why our custom business signs are designed to grab attention. Our clients get to choose everything from the color of the sign, the style, and, most importantly, the size. We proudly offer:
Banner signs
• Ceiling signs
• Door signs
• Electronic signs
• Hanging signs
• Lobby signs
• Pole signs
• And much more!
Build Your Brand
What is a business without a brand? Branding a company does not have to be difficult! Any business owner will say a great way to start building a brand is with custom signs. Signs let potential customers know the business exists. Once the company brand is established, continue using the same imagery on the website, pamphlets, and brochures. Customers will appreciate the consistency, making it easier to identify the brand through various marketing outlets.
Improve the Business
Without proper marketing, there is no way a small business can grow. Often, businesses fail without the right strategy in place. When signs are eye-catching, vibrant, and unique, they tend to draw people in. Therefore, custom signs eventually pay for themselves! Having a professional look will help improve business.
Contact James River Signs Today
Do you need to create a custom sign to boost the value of your business? Reach out to James River Signs at your convenience. Our devotion to bringing signage ideas for companies means that you can feel confident!

Yorktown, VA – Why Choose Wall Murals Made From Vinyl for Your Business

Why Choose Wall Murals Made from Vinyl
Wall graphics offer a fantastic approach for incorporating practical signage or even impressive art into a business’s interior space. Also often called wall coverings, wall graphics offer a number of advantages beyond the ability to communicate critical messages or even brighten up a space.

Reinforcing a Brand
Perhaps one of the best advantages of wall murals made from vinyl is their ability to reinforce a business’s brand. Not only do wall graphics help to immerse employees in a company’s brand, but they also present a beautiful first impression for everyone who walks into the business. This is something that traditional wall coverings, such as paint or wallpaper, simply cannot accomplish. By comparison, wall graphics make it possible for a business to truly feature its brand, including its core values or mission statement. It’s even possible to incorporate images that related to the business’s branding.

Permanent or Semi-Permanent
Businesses also have the option of deciding the permanence of wall coverings. Many times, a business will decide that a semi-permanent wall graphic is the best option for their needs. There may be other times; however, when a graphic of a more temporary nature makes more sense. Removable wall graphics provide a tremendous amount of flexibility.

Improving Employee Productivity and Mood
A bland work environment can result in employees feeling disengaged. This can lead to a lack of productivity. Carefully selected artwork positioned in the workplace, by comparison, can boost the productivity of employees. After a while; however, traditional artwork can be easily overlooked and simply fade into the background. To truly keep employees engaged, business owners may wish to consider incorporating wall graphics into the businesses. These graphics can be changed out from time to time, ensuring they never become overlooked. Customized graphics even make it possible to motivate employees while displaying a company’s culture.

For all their benefits, wall graphics are extremely affordable. In fact, they are much more affordable than hand-painted murals while giving business owners the same ability to customize their spaces without worrying about a long lead-time or having to section off a space for prep time. Wall murals made from vinyl can be installed quickly and easily within just a few minutes.

Overall, wall graphics present a fast and easy way to make a tremendous impact on employees, customers, and visitors.

Newport News, VA – A Few Tips for Choosing Lobby Signs for Your Business

Tips for Choosing Lobby Signs
There is never a second opportunity to create a great first impression. For this reason, lobby signs are critical to helping a business cultivate the right first impression. The first impression a business makes is a lasting impression. Following a few tips can help business owners to find a lobby sign that will let customers know they are in the right place while showcasing the business at its best.

First, lobby signs should always complement the existing décor. The best sign for a business will always be designed with the character of the surroundings in mind. Regardless of how great a LED lighted sign might be if it does not complement the existing décor, it simply will not be the right fit.

Second, lobby signs should always display the personality of the business. This can be accomplished with the correct selection of colors and text. The choice of materials used for the construction of the sign also plays a critical role in the personality of the sign. Business owners will find that it pays off to spend some time thinking about the design of their lobby signs to find a look that conveys the right personality.

There is a wealth of choices available for lobby signs in terms of both color and material choices. Color decisions are usually based on the existing colors of the company’s brands, but it is possible to deviate and still find something that will complement a business. For instance, metal signs are currently very popular.

While color options should complement the existing décor, it may be a good idea in some situations to choose a color with a slight contrast to the wall where the sign will be placed. This will really help the sign to stand out from its surroundings.

When it comes to material options, choices are also wide-ranging. In choosing a material for a lobby sign, business owners need to consider aesthetics, durability, and price. Some materials are lower in price, but may not offer the same level of durability.

Working with a professional is also crucial when designing lobby signs. The right signage company will have the experience to understand the needs of a business and make certain that all of the little details are taken into consideration. This will result in a beautifully designed lobby sign that will accomplish all of a business’s goals.

In working with a professional to design a lobby sign, business owners should also take lead times into consideration. If there is a specific deadline, this should always be mentioned.

Hampton, VA – How and Why Should You Choose Floor Graphics for Your Business?

How to Choose Floor Graphics
When planning for signage, business owners need to take into consideration that it’s important to plan for more than just wall signage and exterior signage. Valuable signage space also extends to the floor. Studies indicate that a significant majority of purchasing decisions are actually made once a customer reaches the point of sale. Placing graphics directly where customers are standing offers a great opportunity to engage them. This could be because most people have a tendency to periodically glance around, including by looking at the floor. Consequently, business owners can capitalize on this space by displaying relevant messages on their floors.

Placement is critical when it comes to using floor graphics for advertising and marketing. Ideally, its best to place graphics in prime locations, such as near checkout lines or at the entrance of a business. Floor graphics should also feature vibrant colors and images to ensure they grab the attention of passerby.

To make the most of floor graphics, it’s important to take a few factors into consideration. Among those considerations is how long the graphic is expected to last. For instance, is the graphic intended for short term or long term? This can make a significant difference in terms of the materials used to produce the graphic.

Additionally, the location of the application should be considered. Additional considerations must be made for the placement of outdoor floor graphics compared to indoor placements. This is particularly true is the graphic will experience exposure to rain and snow.

The surface of the application should also be considered. With so many different types of floor surfaces, the type of floor to which the graphic will be adhered must be considered to ensure the use of the correct adhesives and materials.

How much foot traffic does the area receive? This is important because naturally, areas that receive more foot traffic will require a more durable graphic. The amount of scratch resistance should also be considered. For instance, floors, where equipment and carts are used, may require a more durable finish.

How will the floor be cleaned? Floors that are buffed regularly or are cleaned with chemicals may necessitate the need for specific adhesives to be used in the application of floor graphics. This is because some solutions can cause adhesives and materials to degrade.

Floor graphics can offer a wealth of marketing benefits, but in order to take advantage of all of those benefits, business owners must first do some careful planning.


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724 City Center Boulevard,
Newport News, VA 23606, USA

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Newport News, VA 23606, USA

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BIO: I have been a stay-at- home mom for the past 19 years. Before that I was a teacher. Besides wrangling my kids and running a household, I’ve also taken on tutoring jobs, taught children’s workshops, and supplied desserts for special events.