Sign Company News

Newport News, VA

Sign Company News


Newport News, VA

by: Ann & Dave Gupta

James River Signs

(757) 598-4036

Norfolk, VA – What Needs to be Considered When Picking the Right Custom Signs

Branding remains the best marketing strategy for any business venture. It directly reflects on the distinctiveness of the enterprise. Thus, considering the impact of custom signage, a wider pool of audiences would be reached effectively. In effect, it means it is a business marketing tool. Signs remain the creative ways that epitomize a specific design theme, fonts, and color for marketing purposes. However, for better outcomes, several factors need to be considered. Consider the following factors.

First Impression is Everything

The corporate world is rife with stiff competition. Thus, the novice must devise means to survive and cut their niche. To thrive in the corporate world, an individual must decipher several secrets of how to remain competitive. Thus, when it comes to custom signs, the idea should comprise revolutionized signage which will resonate perfectly with customers. In the end, such signs would reflect the business favorably.

Pick the Best Theme

Starting from the fonts, advert to color, all must rest on the best theme which should be ingenious. Thus, coupled with the right color plan, the sign must be eye-catching. It should have readable fonts to ensure that the message reaches a large audience. Moreover, the message outline should be in a manner that allows for prompt comprehension. The above factors would ensure that the sign possesses the best impression to all who see the signage.

Size and Design

It is imperative to pick marketing signage that will express the right information while creating an idyllic impression. So the size and design are imperative in getting across the right message to your customers.

After settling on the design and size, the next choice is what materials to use. The material to use for the signage remains the most crucial factor. For instance, the substance to apply for the base, lettering, graphics, and substrate is vital. Custom signs can be made from wood, foam, metal, plastic, or other materials.

James River Signs specializes in custom signs for businesses.

Newport News, VA – Business Signage – A Valuable Investment for Any Business

When it comes to communicating information and directives at different types of businesses, there is nothing quite as effective as the use of business signage. Without signs, people wouldn’t know which doors were meant for entering or exiting a business or what the hours of operation are.

For some businesses, signage on an entrance door works very well. A well-placed door sign can create a great first impression for potential customers and be a convenient source of information for existing patrons. In addition to hanging signs and vinyl graphics, businesses can now utilize numerous types of LED door signs.

Directional signs are an important feature at any business that regularly attracts large numbers of visitors. Signs that point to where restrooms, parking, handicapped access, entrances and exits are located, should always be prominently displayed.

Buildings that contain multiple businesses and offices always benefit from the placement of directory signs. While some of these signs are mounted horizontally and others are vertically arranged, they’re all designed to let people know who the occupants of a building are and where they’re located.

Outdoor building signs are a very useful form of outdoor advertising that can be easily seen by large numbers of people. This type of business signage is often used on office buildings, restaurants, and bank branches.

Channel letter signs are another form of outdoor signage that really attracts attention. These illuminated, three-dimensional letters are used to visually announce the name of a business to people walking or driving past the building.

Outdoor pole signs are not only easy for people to see when people are passing by a business, but some contain compartments where community messages can be displayed. Some businesses find that vertical exterior signs placed above their entrances are very effective at drawing customers.

There are many instances these days when the use of portable and/or temporary signs is needed. Construction companies and contractors often use portable signs to alert drivers of work that is taking place. When special events and sales are taking place, businesses and organizations of all sizes use temporary signage to advertise their messages.

No matter which type of business signage a company may choose to implement, it’s good to know that a well-known and dependable sign company such as James River Signs provides all types of designs, manufacturing, and installation services. With their top-rate customer service and skilled workmanship, this Newport News, VA company consistently provides customers with very satisfying experiences.

Hampton, VA – What is there to know about Projecting Signs for Your Business?

A projecting sign sits on the front face of the wall, and the outside of a building. To put up the sign, artisans need to fix brackets on the wall’s structure and then attach a sign panel to these brackets. The projecting signs will have a clear message in the form of a logo, text, or icon. These signs are quite effective since they are visible from a distance.

The signage system can have a message on both sides, and they prove useful on a corridor or an internal space on an open plan floor.. People who want to have projecting signs on their spaces should ensure they are in a position with a good source of light either natural or artificial. To make the signage stand out, an internal illumination technology system such as LED technology can do the magic.

Benefits of projecting signs

Although projecting signs have been in use for a long time, they are still quite useful in the modern-day signage world. Several advantages come with these projecting signs; they include:

  • Projecting signs are easier to see in some locations.
  • The sign is readable from a distance.
  • The use of modern styles and graphics means each person’s sign is customizable and unique.
  • They are visible during the night. Most pubs and restaurants use projecting signs because they operate even during the dark hours.
  • The projecting sign is visible from both sides of a building. Thus, businesses can easily attract people coming in from several directions

Materials used in manufacturing projecting signs

Artisans or architects use a wide range of materials to design projecting signs. Such materials come in the form of wood, glass, metal, and acrylics. They are then put on the wall of buildings using a variety of installation methods. When deciding on the size of letters, symbols, or logos, artisans should consider the structure of the building.

Contact James River Signs to get an estimate on a projecting sign for your business.

Newport News, VA – What are the Advantages of Identification Signs for Business?

Imagination and financial constraints sometimes limit companies or individuals who want to put up identification signs. As part of a marketing strategy, the business needs to put up more than one type of sign, and these signs should be in an attractive format.

Advantages of Identification Signs

There are several reasons why companies or individuals will choose to put up identification signs. They include:

  • Identification signs put up on the exterior of buildings will help in pinpointing destination points and also helps to identify different buildings located on a property. A company should work with a signage enterprise to determine which signs are suitable for motorists or pedestrians.
  • There are also building identification signs that help motorists and pedestrians identify several significant buildings. These signs need to be at strategic points that are visible to all passers-by.
  • There are tourist identification signs that help guide tourists to several tourist destination spots.
  • Beautiful and well-thought-of identification signs help to boost the impression of an organization.
  • It also acts as one of the cost-effective marketing strategies for organizations.

What to look for when choosing identification signs

Most companies want to find the best identification logos for their organization, but do not want to spend a fortune on them. It is possible to find identification signs that are beautiful and classy, and also within the stipulated company budget. First, the type of material matters. It is recommended that an organization invests in materials that are strong and durable. Next, the design of the identification sign is essential, and it should give a positive impression of the company or brand.

Types of identification signs

There are several types of identification signs, and they include:

  • Building Mounted signs: These signs are available on the building’s exterior, and their primary purpose is to guide customers to find direction in an organization. Some different types include the canopy signs, awnings, roof sign, wall or signs to name a few.
  • Digital signs: They come in large screens and display messages. They include external signs, point of purchase display, restaurant menus, and others.
  • Freestanding signs: These are not attached to any building. They include directional signs, monument signs, and pole signs.

James River Sign works together with its clients to give them an end product that meets their needs. They use modern equipment to design desirable identification signs.


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BIO: I have been a stay-at- home mom for the past 19 years. Before that I was a teacher. Besides wrangling my kids and running a household, I’ve also taken on tutoring jobs, taught children’s workshops, and supplied desserts for special events.

724 City Center Boulevard,
Newport News, VA 23606, USA

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Newport News, VA 23606, USA

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BIO: I have been a stay-at- home mom for the past 19 years. Before that I was a teacher. Besides wrangling my kids and running a household, I’ve also taken on tutoring jobs, taught children’s workshops, and supplied desserts for special events.