Most business people are aware of the concept of brand management. In a nutshell, it refers mainly to how a company’s brand imagery is used to ensure consistency. Everyone can agree that there is value in a brand; when strong brand standards are followed and the imagery is consistent, the brand becomes more recognizable and memorable, and therefore mor…

The quick answer is, “Sure, but you probably won’t like it.” In Part 1 we covered the importance of good artwork. If you missed it, check it out here. Today we’ll talk about what kind of photo quality is necessary to create great looking printed graphics. Getting the right photos for projects like wall murals and trade show graphics is often a challe…

Every business has purchased signage or other branded items (printed materials, promotional products, apparel, etc.) for the first time, and if it’s not the first time for the company, it might be the first time for that Marketing Manager, HR associate, or summer intern. Or it might be a Sales Rep doing a trade show without any existing displays or spon…

About one third of our business is outdoor signs, and we're often asked that question: “Will I have to get a permit?" Most people are pretty familiar with the concept of building permits; the system exists to ensure that any construction is within the limitations the city has set, is performed safely, and conforms to the social standards of the communit…

One of the best ways to get your business noticed is with great graphics on your vehicles. Studies have shown that a vehicle that's constantly traveling around town can generate 30,000 to 70,000 visual impressions every day. That's in the range of 10 million impressions per year! Other studies have shown that attractive, eye-catching vehicle graphics have…