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December 13, 2020

Houston and Surrounding Areas – Learn How to Approach Real Estate Sign Design

Posted in: Industry News

Real Estate SignAre Real Estate signs worth the money?

In short, yes—research by the National Association of Realtors says so, and a legion of satisfied Houston area sign-buyers agree!

Whether you’re a realtor or an independent home seller, real estate signs make a visible difference. In one study, NAR researchers analyzed “For Sale By Owner (FSBO)” statistics to determine the most effective advertising methods utilized by this group, which accounted for a whopping 11% of all home sales in 2018.

Their research indicated that real estate yard signs stood head-and-shoulders above advertising alternatives, with nearly one-third (31%) of all successful FSBO ads coming in the form of real estate yard signs. Nothing even came close—open houses ranked at 24%, referrals from friends and families at 21%, Multiple Service Listing (MLS) website ads at 20%, and expensive print newspaper ads had an atrocious 1% success rate. 

When you consider the low cost of real estate yard signs—even those with custom graphics, logos, and outside-the-box designs—and compare that with what you stand to gain from a successful sale, investing in real estate yard signs is a no-brainer.

Standalone real estate signs versus real estate sign systems

We know that a single real estate yard sign can work wonders, but you can get even more valuable advertising results using real estate sign systems. And in Harris and Montgomery counties, the crowded realty market, taking a systems approach to real estate signs might be the thing that separates you from the competition. 

Consider the end-to-end functionality and marketing power of a complete real estate sign system compared to a single yard sign. Real estate sign systems let you:

● Build interest and anticipation for your listing from day-one with “Coming Soon” real estate signs

● Drive traffic to your open house with open house real estate signs and feather flags

● Make the most of vertical advertising space without cluttering your copy using real estate sign riders to announce “Coming Soon, “Over Asking Price,” “Sold,” and more.

● Save money on real estate flyer printing for your neighborhood grassroots initiatives.

● Generate thousands of daily impressions for your listing or real estate service using real estate vehicle wraps and graphics

Whether you want a standalone sign or a complete real estate sign system, you’ll find everything you need at Universal Signs and Graphics.

Free quote on real estate sign design in Montgomery, TX

From our real estate sign shop at 2114 McCaleb Road in Montgomery, Texas, we proudly serve realtors and independent home sellers throughout the Greater Houston and South Florida area. Since we opened our doors for business, we’ve built dozens of stunning real estate sign systems to help sell properties all over Montgomery—and we can do the same for you!

Not a Montgomery local? Not a problem! We also offer remote real estate sign design services and nationwide shipping for clients located out of state. 

Call 877-330-7532 or fill out the form on the Universal Signs and Graphics Contact Page to book a free consultation.


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