Signage FAQs | Are vehicle graphics a good investment?

When you consider advertising, the cost is typically based on the number of times your ad will be seen, also called “impressions”. Even comparing vehicle wraps, the high-end of vehicle graphics, studies show that the cost per impression is considerably less than other common forms of advertising.

The graph below shows the results of an advertising study showing the cost per thousand impressions for common advertising methods. The graphic shows that the cost per impression for Vehicle Wraps is a fraction of the cost of other advertising methods.

If you have a vehicle used for business, or even a personal vehicle that is frequently used around town, it’s worthwhile adding some graphics, or even a full vehicle wrap to promote your company’s name, brand and image. Consider how many other cars you see on the road in your daily travels and you’ll get an idea of your possible exposure. A typical drive in southern California could provide tens of thousands of impressions.

Your company van, truck or automobile is a rolling billboard, so why not advertise? Your vehicle graphics advertise your company even while parked in a grocery store parking lot. If a full vehicle wrap is outside budgetary constraints, consider a partial wrap, simple graphics or even inexpensive vinyl lettering. While you’re at it, consider adding a business card holder to your vehicle. If someone sees your ad in a grocery store parking lot, having business cards on your vehicle is more likely to get you business, and is more convenient for shoppers that likely won’t bother to find a pen and paper to make a note of your company contact information.

Spectrum Signs offers a variety of solutions to get your company noticed – we’re here to help you find a solution that works for you.

For more information, contact:

Spectrum Signs
23382 Madero Suite L
Mission Viejo, CA 92691
(949) 297-3800

Spectrum Signs