McKinney, TX – Type of Custom Exterior Sign: Channel Letters | Sign Shop News

Channel letters are three-dimensional signs custom-made from metal, usually aluminum or plastic, typically used for outdoor signs. The design and use of channel letters will create a memorable first impression and helps to establish a clear brand identity or message. Many of our clients choose to use illuminated channel letters for ultimate presentation and function.

Common Types of Channel Letters

There are several styles of channel letters available to you. Popular types we offer include front and back-lit, halo-lit, open-face, and standard channel styles.

Front and Back Channel Letters

Front and Back channel lettering combine the halo effect with the standard channel. This style of channel letters illuminates the face and sides of the letters. Many of our clients choose to light their channel letters with two different colors for the halo and face.

Halo Channel Letters

Halo channel lettering is one of the most popular options for outdoor illuminated signs. Halo-lit letters typically have a metal face backlit by an LED or neon light. We install the letters lifted off the side of the building surface, which allows light to spill out from under the letter for a classic and refined appearance.

Open-Face Channel Letters

Open-face lettering creates a vintage neon look for indoor and outdoor signs. You’ve probably seen open-face signs at movie theaters. This method of lettering uses letters with metal sides but clear plastic or exposed front to show off the vibrant neon light.

Standard Channel Letters

Standard channel lettering is an economical solution for exterior signs. This type of sign uses plastic or metal lettering illuminated at the sides and back. Standard channel lighting uses both neon and LED lighting, depending on your needs.

Key Components of Eye-Catching Channel Letters

At Image Signs of McKinney designs our client’s channel letters to be high-impact and eye-catching. We know your signs often create the first impression for your clients, so we want to ensure your channel letters pop. Here are some of the critical features we emphasize to create the perfect sign for your needs:

Quality Materials

Outdoor signs will face the elements and must have the strength and durability to last. We pride ourselves on using top-quality materials that suit a variety of budgets. We select materials to withstand the elements, whether the sign is plastic or aluminum, LED or neon.

Legible Fonts and Clear Messaging

A sign is only as valuable as its ability to reach a client. A powerful and clear message or brand name will define your business and set the tone for your client interactions. We will help you select the best font to suit your style while ensuring it’s easy for clients to read.

Client-Driven Design

Your business has an identity and a message, and it’s our goal to make it heard with our signs. All of our signs projects reflect your needs. We work with you to create a design that speaks to your business’s mission and identity.