MAPLE RIDGE – The Importance of Indoor Signage

Your outdoor signage is in place and working. It says a few words about you and is bringing people inside. Did you know that indoor signage is just as important?  Indoor signage is a vital part of your overall image, part of your silent sales force.

We Are All Customers

We are all customers, often on a daily basis. So think about what makes your own shopping experiences successful.

Finding what you want quickly is important to most people. Signs that are simple, helpful, and easy to read, therefore, are a major consideration. Take a walk around your store as if you are a customer and celebrate or calibrate your signage.

Does your signage:

1. Direct customers to what they are looking for?
2. Reflect your brand and services?
3. Give a sense of organization to your store?
4. Look professional and high quality?
5. Differentiate you from your competition?

Inside Signage Works Hard

Consider the cost of your inside signage, wall graphics, and displays as an investment on which you will see a good return.

A FedEx survey found the following:

1. Close to 76% of customers entering stores never before visited did so based on its signs.
2. Of customers surveyed, 68% purchased a product or service because a sign caught their attention.
3. Two-thirds of customers surveyed said that signage is reflective of the quality of the store’s products and services.
4. Poor signage (hard to read, misspelled words, poorly made signs) deterred 52% of potential customers from entering the store.

 Ways Good Indoor Signage Markets Your Business

 Indoor signs market your business and comply with necessary codes. They market your business by promoting a special event or sale. A presentation sign or display shows how a product or service can fulfill a customer’s need. Indoor signage can give helpful tips about product benefits and point out special sales.

Last but not least, indoor signs point out where to find facilities, exits, entrances to other rooms, access to other floors, and a host of other things that are required either by law or for the convenience of your visitors.

At Pure Image Signs AND Graphics, our professional, efficient sign services will help make your indoor signage work as hard for you as your outdoor signage does. Contact us at (604) 409-8040 or email info@pureimagesigns.com.